Study On The WCB-MIA Model Of Ideological And Political Education In The Universities Based On New-media

Ideological and political education has been running through every section of our country’s education.Over the years,it has played a leading role in the ideological status and development direction of students in each section,and played a role in controlling and regulating.Especially for colleges and universities,the status of Ideological and political education is even more important.Colleges and universities are an important base for training and reserving talents for building socialism with Chinese characteristics.Strengthening ideological and political education for college students is not only conducive to optimizing the effect of Ideological and political education in Colleges and universities,but also conducive to training builders and successors of socialist undertakings and enriching the theory of Ideological and political education.Nowadays,the traditional media has undergone a comprehensive updating,and gradually developed into a new media with a rapid increase in the speed of communication,increasingly rich modes of communication and accelerated expansion of the scope of communication.The continuous breakthrough and evolution of the media has brought about the coordination and integration between the new media era and the ideological and political education in colleges.With the rapid development of information age,the ideological and political status and role of colleges and universities are becoming increasingly prominent.Combining them with new media technology,on the one hand,it meets the cognitive law and psychological needs of College students,on the other hand,it is also an urgent need.The open,flexible,interactive and virtual characteristics of new media not only promote the progress of Ideological and political education,but also improve the effectiveness of Ideological and political education.Ideological and political education in the era of new media needs to understand the ideological trends of College students,fill in their ideological loopholes,and advance on the basis of the principles of combining pluralistic content with ideological dominance,combining digital technology with humanistic care,and combining active prevention with active education,using communication platforms to guide their ideological development direction.such as QQ,Wechat,forum and microblog,etc.