| With the socio-economic level and the rapid development of science and technology,a new type of thing called new media has emerged in recent years.There is a significant difference between this new media and the media we used to refer to in newspapers,magazines,radio and television.The main difference between new media and old media is that it is based on modern scientific information technology.Above,its new main manifestation is in the level of technology and form.It is a new type of media based on new tools such as webpage,microblogging and WeChat.The audience of this new media is mainly college students represented by young people.The key point is that the characteristics of new media such as speed,real-time,convenience and content richness are exactly in line with the demand characteristics of young people for information materials..Firstly,this paper analyzes the research status at home and abroad,finds the entry point of the article,expounds the background of the topic,and then puts forward the research significance and research purpose of this paper,and summarizes the existing research status at home and abroad.Then the definition of the new media was analyzed in detail,and the old media was carefully and concretely contrasted to indicate the advantages and disadvantages of the new media relative to the old media.The middle part of the article is mainly to analyze the opportunities and challenges brought by new media,how to face challenges and seize opportunities,and analyze the harm caused by new media to the students' audience.Using new media to improve the core competitiveness of ideological and political education,how to build a new media system for campus ideological and political education,etc.,so that new media audiences can not only get rid of the negative impact of new media,but also make full use of new media.The advantages brought about by this,in order to achieve better and more comprehensive development and progress. |
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