Study On How To Strengthen The Discourse Power Of University Political Thought Education Under The Background Of New Media

The 21 st century has become the era of new media.The dissemination of new media information has changed the traditional way of outputting and receiving information,giving everyone a chance to use the new media.Its influence also affected the classroom in colleges and universities.However,it has been proved that the opportunities and challenges of the new media coexist.It not only innovates the expression and teaching methods of ideological and political education,but also challenges the authority of ideological and political educators,resulting in the weakening of the discourse right of ideological and political education.Ideological and political education in colleges and universities is an important means to maintain the stability of the mainstream ideology.Therefore,educators should firmly grasp the right to speak in ideological and political education,which is of great significance for consolidating the mainstream ideology in colleges and universities.The article is divided into four parts: The first part is an introduction,including the research background,purpose,significance,research status at home and abroad;The second part studies the relevant concepts and characteristics of the new media and the discourse of ideological and political education,characteristics and principles of the discourse of ideological and political education under the influence of the new media.The third part discusses the challenge of the new media to the discourse right of ideological and political education,and analyzes the corresponding reasons.The fourth part puts forward countermeasures from the four aspects,strengthening state's guidance and supervision,highlighting the role of the main channel in universities,enhancing the timeliness of educators' discourse and improving the media literacy of university students,and then puts forward measures to strengthen the discourse power of ideological and political education in universities,so as to ensure the realization of the discourse power of ideological and political education in universities under the new media environment and improve the effectiveness of ideological and political education.