The Study Of Education In Ideology And Politics For College Students With The Influence Of New Media

In the wave of the new technology revolution, the human society is marching into a newage of information, the Internet, mobile phone and other new media is gradually popularizedand applied in China which provide the space for college students to synchronous developwith the world and fully display the personal ability, and these changes produced extensiveand profound effect to college students. As one of“being digital”experience, the collegestudents behavior means, the notions are deeply branded on the new media era. At the sametime, the rapid development of new media brings grim challenge to college students’Ideological and political education. Highly valued the research on the College Students’Ideological and political education in the new media environment, fully understand and graspthe opportunities and challenges that brought by the college students’ Ideological and politicaleducation, effective use of new media to carry out ideological and political education whichare all the sacred mission for the people that are responsible for the college students’thoughtspolitical education.This paper firstly explains the new media and the college students’ Ideological andpolitical education concept, research of new media and the characteristics of College Students’Ideological Situation and characteristics of the times, and at the North Central University byusing questionnaire and interview and other forms of new media to college students and theimpact of thorough investigation and study, reveals the use of new media and the status ofcollege students new media to college students’ Ideological and political education problems.On this basis, the paper analyzes and summarizes the opportunities and challenges faced bythe ideological and political education in the new media environment, namely: the impact ofnew media, ideological and political education of the increasingly complex mediaenvironment, the inadequate quality of teaching team, the traditional way of Ideological andpolitical education should be improved, effective platform of ideological and political education is less and less; at the same time, the new media to the ideological and politicaleducation has brought more capacious platform, more flexible way, making education moreeffective, promotes the university student self education ability. Finally, this paper from theeducational object view, from the teaching situation of the main, from education to start toexplore, from educational mechanism, put forward the new media environment for collegestudents’ Ideological and political education countermeasure, namely: the promotion ofCollege Students’ ideal and belief in new media environment, the media ethics andpsychological quality; establish a new media environment quality team work; initiativeoccupation education website, micro-blog, IM, SNS, mobile phone and other new media neweducation carrier; actively explore the construction to adapt to the new media environmentCollege Students Ideological and political education of the linkage mechanism,communication mechanism, prevention mechanism, safeguard mechanism and evaluationmechanism. In this study, conduce to deepen the new media environment of College StudentsIdeological and political education practice, enrich the theory of Ideological and PoliticalEducation under the new media environment, so as to provide reference for ideological andpolitical education of College students.