Research On The Development Question And Strategy Of Chongli Skiing Sports Tourism Under The Background Of Winter Olympic Games

As Winter Olympics enters Beijing,the skiing tourism boom triggered by Winter Olympics is continuing to heat up.Chongli was selected as the main venue for the Winter Olympics Snow Project because of its good location advantages,high-quality snow resources,and large-scale available ski area.The development of ski sports tourism has undergone large-scale construction in the early stage.It has been initially formed.Judging from the tourism development data of Chongli Snow Season in recent years,Chongli is welcoming the arrival of the 2022 Winter Olympics with rapid growth,laying a solid economic foundation for building a well-known brand of ski sports destinations in the future.At the same time,a series of related policies were issued at the national and local levels,which further promoted the development of Chongli ski sports tourism.This paper takes the development of Chongli skiing sports tourism under the background of the Winter Olympic Games as the research object,and uses the research methods such as literature data method,field investigation method,questionnaire method,mathematical statistics method and logic analysis method.Firstly,a lot of literatures are used to define the concept of skiing sports tourism,and relevant theoretical research is carried out on the development of skiing sports tourism at home and abroad,and the development of Chongli skiing sports tourism.Secondly,combining the research objects and methods of this paper The logical framework of Chongli skiing sports tourism development research is sorted out.After that,it cuts into the development of Chongli skiing sports tourism and the tourism market survey and analysis,trying to find out the possible problems in the development of Chongli skiing sports tourism,and give targeted Countermeasures,from the perspective of resources,consumption,industry,management,cut into the problem,propose to improve the personality of the ski brand,create a "ski +" industrial layout,attach importance to self-media marketing,standardize market-oriented management,optimize public facilities services and other countermeasures;Finally,the conclusions and shortcomings of the research are expounded,and the development of Chongli skiing sports tourism is also prospected.In addition,through the analysis of the development status and market data of Chongli skiing sports tourism,this paper puts forward the problems in the development and operation of Chongli skiing sports tourism and gives countermeasures,hoping for the image of the famous destination of Chongli skiing sports tourism in the future.Creating and providing help is one of the main purposes of this article.According to the research results,the research conclusions of Chongli skiing sports tourism development are as follows:1.Good geographical location advantage,and close communication with surrounding cities;2,with high-quality snow resources,adjacent to the source market,can take advantage of the innate advantages of large ski areas;3.Under the policy,winter Olympics and market multiple dividends,a large amount of capital investment flows in;4.The ski resort has begun to have a clustering effect and the hardware facilities are relatively complete;5.Actively carry out various snow and ice events and have a certain reputation.6.The problems in the development of Chongli ski sports tourism are:(1)Personalization of similar resources;(2)Ski sports tourism consumption structure is unreasonable;(3)insufficient development of ice and snow tourism products and related industry chains;(4)The market lacks effective industry standardized management and guidance.Through the analysis of the above problems,some suggestions for feasibility reform are proposed:1.Refining regional folk culture and promoting the personality of Chongli ski sports tourism brand;2.Extend the Chongli ski sports tourism industry chain and create an industrial layout of “ski +”;3.Emphasize the power of self-media marketing and integrate tourism marketing channels with the target consumers' consumption characteristics;4.Integrate services with “ski + community + online platform”;5.The government will take the lead and unite various departments to formulate relevant standards and standards to further improve public service facilities.