Analysis Of The Ecology Of Content Of Mobile Game

In the era of mobile Internet,with the fragmentation of social interaction and the convenience of people's lifestyle,mobile games have become an important part of ordinary People's Daily recreation and become more deeply involved in people's life.At the same time,mobile games as a digital content product caused by the "Internet game addiction",and other problems have also been criticized by the academic community.This study takes mobile game as the research object,discusses the development status and problems of mobile games,which will inevitably lead to the formation of content ecology,and then analyzes the characteristics of the expansion and dissemination of mobile game content ecology,and makes a preliminary study on the virtuous cycle operation of mobile game content ecosystem.The findings of this study: mobile games have developed from a technology-driven initial stage to a channel driven and platform driven channel,and have gradually returned to the industry's most core resource--high-quality content driven.At present,mobile games are driven by content IP to form content core,forming content ecology including content production,content platform construction,distribution and communication,user use and other aspects.The content production level includes game products and derivative extended products,such as competitive events,live commentary platforms,variety shows and animation peripheral products;there are many content platforms,including vertical professional platforms and public open platform;at the level of distribution and communication,the combination of online and offline,industrial interaction and joint expansion of communication scenes.All levels are connected and communicated with each other to jointly construct the content ecosystem of mobile games.According to this paper,building new game content level with IP and attaches great importance to the value level,dig deep into the content and improve the channel,promoting the virtuous cycle of the whole content ecosystem is the key to realizing the long-term development of the game industry.As a part of contemporary Chinese culture,online games play an important role in telling Chinese stories and promoting Chinese culture to go out.