Research On The Formulation And Implementation Of The Marketing Strategy Of The Wuhan FC Education Consulting Company

Since China’s reform and opening up, a lot of people are put forward in succession only through the development of education is the only way to develop our country. But throughout history it is not hard to see, before the reform and development of China is nationalized education, simply regarded education as a social consumption, not the education as an investment, not starting from the interests and needs of educates, of course, the great loss caused education benefits. Education system is given priority to with high concentration; the unified leadership of the central occupies the education status, the formation of a unified education management system. The local education department, schools must accept the unified management of the ministry of education. Education structure and institutions are highly concentrated and unified, lack of personalization. Ignored along with the development of social economy, the differentiation of society for talents requirement, led to the qualities and skills of graduates and unit of choose and employ persons is far, severely restricted the healthy development of education cause in our country.World economic globalization situation, constantly deepen the reform of the economic and political system in China, accession to the WTO also for all areas of China’s economic and social development has brought many opportunities and challenges. We will deepen reform of the education system and to diversify, support to education consulting firm represented the development of a new type of education, has become a global education is an effective means of diversification. The rapid development of China’s economy, the rising power of the people’s consumption, the social from all walks of life to the education quality and the level of expectations is becoming more and higher. The increasing of population, the government limited financial resources led to the nationalization of education resources has been difficult to satisfy the social from all walks of life to teaching scale and form various demand. Our education system and structure and education thought, education content and methods and so on various aspects of the problem under the new situation has been fully exposed. Only to emancipate the mind, speed up the reform to promote the development of education undertakings. Timely in order to meet the needs of the development of reality, the ministry of education issued relevant documents, to encourage and support social forces active in private education undertakings of various kinds, guide the high-income people their children to private schools, for the country save a part of education funds, the improvement of the educational condition fully used in public schools. With people’s living standards continue to improve, the family structure change of Chinese society, family leisure time increases, the rapid development of Chinese children’s extracurricular education and training. Education training franchise store with an average annual growth rate of 26% every year. Wuhan FC is education comprehensive education consultancy services company, its business from single English training to English training is given priority to, set all kinds of professional teacher training and transportation, the development of all kinds of outdoor and training (camp), the regional education training school (center) to join in and all kinds of education related project planning operation and marketing auxiliary education such as the integrated service company.From the FC education consulting company facing the marketing environment analysis, you can see that the FC education consulting company faced with good political and economic environment, has the good social and cultural environment and technology environment. There are also more than competitors at the same time, the competition is intense, potential competitors have colleges and universities and other training institutions and social organizations, substitutes, customer’s bargaining power is stronger, the problem such as supplier bargaining power is weak. To FC education consulting company marketing strategy selection and formulation in clear company marketing strategic target, strategic choice and positioning, on the basis of should take the market marketing combination strategy, market development strategy and other strategies to implement and control, on the implementation and control of the FC education consulting company should also change the marketing idea, in the adjustment of the organizational structure, the establishment of the management information system, the implementation of the incentive mechanism of innovation and development.