Factors Affecting The Insured Willingness Of College Students' Consumption Insurance

College students are the mainstay of the future development of society.Their insurance awareness is directly linked to the deep development of the insurance industry and the harmonious progress of the society.Consumer insurance is advocated by consumers and the current policy.For college students and those who have just stepped into work,it is very necessary for several years to analyze the insurance consciousness of college students and to carry out research on improving countermeasures.It has important practical significance.This paper uses the form of questionnaires for college students,researchs the factors influencing the willingness of college students to apply for insurance,finds out that gender is the factor affecting the will.ingness to apply for insurance,and then studies the factors affecting the willingness to apply for different genders.Finally,Based on the analysis of causes,We give development advice proposes to improve the insurance awareness of college students and the insurance industry.