Research On The Innovation Of Ideological And Political Education In Universities In The Era Of Big Data

With the Internet penetration rate rising,the increasing popularity of wireless network,LAN,micro-blog,WeChat and other social media emerging,China's network data is a growing trend,when the data accumulated to a certain extent,quantitative changes lead to a qualitative change,according to a number of "big data",changed the the value of mankind has entered the era of big data.In such a new era,all aspects of people's life will be affected by big data,and the ideological and political education in Colleges and universities is no exception.This paper analyzes the problems existing in the ideological and political education at present,and promotes the development of Ideological and political education in Colleges and universities according to the characteristics of big data.This is not only the important mission entrusted by the times,but also the inevitable requirement for the development of Ideological and political education in colleges and universities.Based on the analysis of the connotation and characteristics of big data,combined with the characteristics of Ideological and political education,applying Marx's theory of human's all-round development and theory of Ideological and political education,analyzing the characteristics of big data era of Ideological and political education of the new connotation,proposed three aspects of big data era of Ideological and political education innovation from the concept of innovation mechanism innovation and innovation path.The concept of innovation including the use of big data to make life education idea,accurate education concept,education concept and hierarchical management and services and ideas can be realized in the process of Ideological and political education;innovation mechanism including the use of big data to improve the ideological and political education of public opinion monitoring mechanism and perfect the mechanism of Ideological and political education of colleges and universities to create psychological counseling the ideological and Political Education Humanities and further improve the ideological and political education formation,diversified evaluation mechanism;path innovation including the use of building the university ideological education team,strong governance norms of big data in the field of College Ideological and political education sharing platform,establish the database of Ideological and political education data and the use of big data technology and application big data to optimize the dominant and recessive ideological and political education teaching Way.