Study On Innovation Of Ideological And Political Education In Colleges And Universities In The Era Of Big Data

With the rapid development of the new generation of information technology,a large-scale application data era has come.The era of big data has brought a profound change to the field of education,especially in the field of Ideological and political education.Ideological and political education has a distinct orientation.Its task is to disseminate national mainstream ideology and mainstream values,and the ideological and political education in colleges and universities shoulders the important mission of guiding college students to establish correct world outlook,outlook on life and values.Therefore,the study of Ideological and political education in colleges and universities in the era of big data has important theoretical and practical significance.Big data is an information asset that needs to be managed and processed with new tools and modes.It has the basic characteristics of huge volume,variety,low value density,fast speed and so on.The new characteristics of the integration of big data and ideological and political education in colleges and universities require that ideological and political education in colleges and universities be more targeted,timely,comprehensive and oriented.This paper discusses the profound changes in the educational environment of colleges and universities in the era of big data by means of literature research and some other research means.For example,new changes have taken place in educational concepts,the relationship between subject and object,and the content of education.Although the use of big data technology is conducive to the improvement of Ideological and political education in colleges and universities,there are still challenges in thinking,technology and ethics.To realize the innovative development of Ideological and political education in colleges and universities in the era of big data,we should not only actively meet the opportunities,but also bravely face all kinds of challenges.Four measures should be taken,namely,establishing the concept of big data,strengthening the construction of information security mechanism,realizing carrier innovation and optimizing the construction of talent team,so as to ensure the integration of Ideological and political education and big data in colleges and universities.Only by taking active measures can we promote the all-round and free development of college students.