Research On The Current Development Situation And Countermeasures Of Commercial Sports Fitness Places In Xinyang City From The Perspective Of Healthy China

Health is an inevitable requirement for promoting comprehensive development of human beings,as well as a basic condition for economic and social development.Health has always received much attention.Physical exercise is an effective method to promote health.With the improvement of living standards and life quality,people's senses on health and consumption have undergone great changes,and more and more people are willing to spend money to participate in physical exercise.The rise of healthy China as a national strategy provides a new opportunity for the development of commercial sports and fitness venues.Commercial sports and fitness facilities are constantly developing in small and medium-sized cities.To this end,this study investigates the development status of the typical small and medium-sized city Xinyang's business sports fitness venues,reveals its development characteristics and laws,and analyzes its shortcomings and the causes.Finally countermeasures is proposed as a reference for the healthy and sustainable development of commercial sports and fitness venues in Xinyang City,which is further used to serve for the promotion of the development of the national fitness industry in Xinyang City,improvement of health status of residents in Xinyang City,and the implementation of national sports health policy.This research takes the development status of commercial sports and fitness places in Xinyang City and its countermeasures as the research object.The literature method,questionnaire survey method,field survey method and mathematical statistics are used to investigate and analyze 30 randomly selected commercial sports and fitness places in Xinyang City,and give corresponding strategies.The relevant research conclusions are as follows:1.The commercial sports and fitness places in Xinyang City are mainly medium-sized,and the commercial model is mainly single-store operation and domestic chain operation.The commercial form of commercial sports and fitness places mostly adopts membership system,and the commercial form is relatively simple and lacks innovation.The membership card is mostly the annual card.2.The organizational structure of the commercial sports and fitness venues in Xinyang City is relatively clear.Most managers are male,and their ages are between31-40 years old.Professional management talents and professional management experience are short.3.The fitness coaches of Xinyang City's commercial sports and fitness venues are mainly young people.The coaches' commercial ability and professionalism are uneven.Training is provided for coaches in sports and fitness venues,but the training effect is not obvious.Fitness coaches' satisfaction for their salary is generally not high,and their liquidity is high.4.The fitness program of some commercial sports and fitness places is not complete.The health care services in conjunction with the local health department needs to be improved.5.The education of consumers in the sports and fitness places in Xinyang City is generally high.Their ages are concentrated in 21-40 years old,and the age distribution is“inverted U-type”.The fitness motivation is changed.The fitness consumption level is low;The management should mainly focus on the diversity of fitness program,the acceptability of the price in the place,and the quality of the service.In response to existing problems,learning from domestic and foreign mature experience,finally the countermeasures is put forward:(1)Improve policies and regulations,actively strengthen support and Cultivation.(2)Implement physical and medical integration and innovate commercial management models.(3)Actively introducing talents and perfecting the mechanism of employment and retention.(4)Improving equipment and facilities to improve service quality.(5)Strengthen the propaganda and strengthen the consciousness of health consumption.