Research On Path,characteristics And Response About Public Opinion's Dissemination Of College

In the traditional sense,when a university celebrates its anniversary,the principal's speech can best reflect the narrative and portrayal of the university spirit,and also reflect the principal's expectations and beliefs about the university and the future of teachers and students.As the most representative institution of higher learning in China,Peking University's 27 th president,Lin Jianhua,appeared in the 120 th anniversary speech after the erroneous words and sounds,and the public publicly attached to the common,consistent and beautiful memories of Peking University.Psychological gaps are worried about the important social responsibilities of universities during the transition period of modern society.They regret the lack of humanistic literacy of important leading figures in domestic first-class institutions,and the continuous catalysis of public opinion events that occurred in Peking University in March and April.Eventually formed a network society's sensation for the negative event.The next day,Principal Lin Jianhua personally apologized,the apology and part of the wording in the letter made the climax and volatility.This paper will analyze the flow of case-study public opinion,the issue of public opinion events and the flow of emotional keywords,and consider the factors that have a catalytic effect in this public opinion event.From the full participation of the media and the follow-up of the mainstream media,do you have any meaning? As a famous historical school,Peking University has a huge psychological gap in the cultural memory of its construction due to successive negative public opinion events.In addition,the response and public relations after the public event public opinion crisis in colleges and universities should be refined in addition to the candid response,in order to make the higher education institutions not irrational and humanistic in the online carnival?This article will discuss and analyze from the following sections: The second chapter is mainly a brief description of the case and the analysis of the network of public opinion;the third chapter is the network public opinion for the case.The characteristics of communication,through the voices of several major "discussion fields",explore the exchange and collision of opinion leaders and ordinary netizens in the network society for public opinion communication,which is the extension of the first part.These two parts are the horizontal analysis of the case;Partly,we will analyze the cultural memory and labeling effects of Peking University,which is the deep reason of these public opinion of the case.The last part mainly discusses the strategy of college public opinion response,and thinks from it.