Research On The Generation And Guidance Of Online Public Opinion On Controversial Events

Network public opinion is produced along with the development of the Internet,everyone is a microphone of the Internet so that information everywhere.Everyone can use the Internet to make their voice heard,so when a public opinion event happens,it is enough to involve the interests of many parties.In addition,the speech behavior of all stakeholders will affect the development trend of public opinion.Public opinion in the online world ranges from individual to individual to enterprise to enterprise and even country to country.As the network is a public platform,online public opinion may also be generated by the network of public opinion between individuals and enterprises,enterprises and countries.In the vast network of public opinions,public opinion events related to the people’s livelihood are more likely to trigger public opinion and attract the attention of all sectors of society,such as the events related to the whole society in the campus,or the events with obvious unequal relations between subjects.Therefore,a kind of "weak identity psychology" was born and spread to the whole community structure.This paper consists of three parts.The first part of the introduction,mainly describes the research background,domestic and foreign status quo and research content and methods.The second part is the text,divided into four chapters.The second chapter clarifies relevant concepts and theoretical basis,and clarifies the connotation of controversial events and online public opinions.Agenda setting and crisis management theory are the theoretical sources of this paper.The third chapter elaborates the generation and evolution of the network public opinion of wulian-erzhong event.The causes and consequences of the event were elaborated through the generation,evolution and influencing factors of public opinion.The fourth chapter mainly analyzes the public opinion guidance of the wulian-erzhong incident,through the hard decision of the government and the soft guidance of the media.The fifth chapter summarizes the shortcomings and enlightenment of public opinion guidance in wulian-erzhong.From a deeper level the value of the event to the guidance of public opinion.The third part is the conclusion,which summarizes the public opinion events in wulian-erzhong and summarizes the experience and enlightenment of current controversial online public opinion events.Taking the " wulian-erzhong " incident as an example,this paper studied the influencing factors of the evolution of public opinions,and found that the generation and diffusion of a public opinion were influenced by various subjects,including netizens,professionals,microblog and government.Combined with similar campus public opinion events,this paper further discusses the influence of the government on the evolution of public opinion.The results show that there are two major problems in the guidance of public opinion by some governments,namely,the ideological concept has not kept pace with the changes of The Times and the coping mechanism of public opinion has not been improved.Therefore,to guide the network public opinion,we should correctly understand the control,effectively deal with the risk,respond in time from the first time,real-time monitoring of public opinion and cooperative governance to deal with the three aspects correctly.