Research On The Network Entertainment Consumption Of College Students

With the continuous development and application of Internet technology,people's life,work,entertainment and other ways have undergone tremendous changes.The network has become an indispensable and important means and resources in our daily life.At the same time,with the continuous enrichment of material life,more and more attention has been paid to the spiritual life of individuals,and network entertainment applications have been developed rapidly.People are willing to use network entertainment applications to achieve the purpose of relaxing personal body and mind.At the same time,people are also willing to produce a certain amount of consumption in online entertainment to get a better experience.College students,as the main force in the use of the Internet,on the one hand,can not only quickly and skillfully master the various functions of the use of the Internet,but also have a lot of spare time,they use the Internet as the medium in the area of personal leisure and entertainment.They prefer to use the Internet for activities such as listening to music,watching videos,playing games,reading novels,and so on.On the other hand,this group itself is more vulnerable to the symbolic value and advertising of peer groups and commodities in the process of consumption to produce conspicuous consumption and other behavior.In addition to the characteristics of its entertainment network,the characteristics of college students' online entertainment consumption behavior and some existing problems are more obvious and prominent.Therefore,from the sociological point of view,on the basis of drawing lessons from the domestic and foreign research on the consumption behavior of online entertainment,this paper conducts a questionnaire survey and semi-structured interviews with college students,and find that at present,college students show the development trend of polarization of amount,gender differentiation,content diversification and copyright of consumer consciousness in the consumption behavior of online entertainment through the questionnaire survey analysis;and according to the interview results,college students show conspicuous consumption and emptyspiritual consumption in the process of online entertainment consumption.At the same time,combined with Baudrillard's consumption society theory,this paper analyzes the deep-seated causes of these problems.On the basis of deeply analyzing the characteristics and problems of college students' network entertainment consumption,this paper probes into the ways to guide college students to establish correct values and consumption views from three aspects: actively guiding and adjusting personal mentality and action,strengthening the joint action of family and school,and helping the state and society hand in hand to help college students establish correct values and consumption views.In order to improve the quality of leisure and entertainment in their spare time to provide some new thinking and help.