Historical Analysis Of Visual Art Image In National Games

Since the first National Games in 1959,China has held 13 National Games.2019 is the 60 th anniversary of the National Games.Over the past 60 years,with the tremendous development of China's economic field,China's achievements in the field of sports are also extraordinary.These achievements,in the National Games emblem,posters and other visual art images,have a very intuitive display,echo.One of the characteristics of the National Games is that the host cities have their own characteristics,and the visual art image is also rich and varied.This paper analyses the visual art image characteristics of the National Games,how to relate and develop with the political and economic factors of the host city,and discusses and analyses its basic elements and application conditions.Excellent visual art image not only helps to establish China's image in the field of international sports and enhance its international status,but also promotes the infrastructure construction of host cities,promotes tourism,urban construction planning,Information Engineering and other related industries of host cities,speeds up economic development and enriches people's social and cultural life.This paper regards the three elements of literature and art,race,environment and era as the theoretical basis of analysis and research put forward in Dana's Philosophy of Art.By using the methods of documentation,system analysis and expert interview,the development history of Chinese art history in the 20 th century,sports development history and social and political changes are taken as the basis for dividing the evolution of visual art image of the National Games.Under the background of advocating scientific,technological and cultural sports,this paper makes a historical analysis of the visual art image of the National Games in the past 60 years,excavates and promotes the humanistic value of the National Games,and provides a reference for the good development of the visual art image of the National Games in the future.The following conclusions are drawn:1.The evolution process can be roughly divided into four periods: simple period,reform period,globalization and diversification period.The early images are simple,single,with strong political color,while the later images are pluralistic and gorgeous,with strong international color.They can be regarded as a history of visual sports and visual culture.2.The maturity of the visual art image of the National Games is influenced by the development of art history,sports career and social and political changes.The continuous progress of the visual art image of the National Games has a far-reaching impact on the sports and art design of the National Games.National policies and regime struggles will inevitably affect the development trend of the times.Sports is no exception,and the art trends and schools formed under the influence of this social environment will also have an impact on the visual art image of the National Games.As the theoretical basis for guiding the development of sports in the new era,the new sports ideology has become the driving force for the continuous progress of sports.In the framework of contemporary art history,the interaction between different art schools,art criticism and art movement is taken into account,so as to form a symbolic visual image in the tremendous changes of politics,economy and culture.Thus,under the guidance of the new sports ideology and the support of art design and social environment,we can steadily promote the mature development of the visual art image of the National Games.3.The visual art image of the National Games has undergone a process of historical transformation.From the initial symbolic symbols,graphics,to the later digital combination of diversified visual design;from the initial single way of expression,display,to the present multi-functional commercial model,all show the independence and diversity of the National Games visual art image.After the National Games enter the commercial mode,the holding of the National Games needs comprehensive integration and planning from the aspects of sports concept,behavior demand,business model and visual media.Through the unremitting efforts of the National Games design team,the visual art image of the National Games not only plays the role of logo,but also establishes a pluralistic visual art image,and will also make the visual art image of the National Games.It is a sporting event with national image and international level.At the same time,the following suggestions are put forward:1.In the process of carrying forward the spirit of Chinese sports,the future National Games should continue to strengthen exchanges with international sports culture,and advocate the sports concept of democracy,freedom,fairness,openness and competition.2.In order to create a successful visual art image of the National Games in the future,we should improve the social aesthetic consciousness of art.There are still some differences between China's sports culture and western sports culture in terms of values,manifestations and aesthetic orientation.While inheriting and carrying forward the traditional sports art,China should also learn from the excellent experience of western sports art;while maintaining the traditional characteristics of our nation,we should strengthen the communication with western sports culture and realize the integration of Chinese and Western sports art design.3.The high-level design achievements of the visual art image of the modern Olympic Games also provide good conditions for the progress of the visual art image of the National Games in China.