Self-media Research On The Dissemination Of Sports Culture On University Campuses

In today’s rapid development of society,the mode of transmission of sports culture is also changing.From the traditional mode of transmission to the current mode of we media,sports culture has an obvious inheritance in ancient China.Through the traditional mode of transmission,sports culture will be transmitted to all parts of the world,especially after the 21 st century,the arrival of the Internet we media era,which makes sports culture The speed of information dissemination has reached an unprecedented height.Nowadays,all kinds of sports culture information is spreading to the world through we media.The micro blog appeared in 2009,with 700 million users in just six years.The public can communicate freely through microblog.The emergence of wechat in 2011 promoted the promotion of we media.Especially after 2015,the rapid rise of short video.The new communication mode has gradually replaced the traditional communication mode.People’s daily registered a short video official account in order to adapt to the media era.In order to adapt to the development of the times,the media’s communication mode has been more and more popular among the masses.This paper will use: questionnaire survey,literature,field investigation,mathematical statistics,and logical analysis to analyze the situation of campus sports culture communication in the era of we media.The results of the survey are summarized as follows: 1.2.Analyze the communication modes in the era of we media: wechat,microblog,short video,and the public’s utilization rate of each media platform.3.In the era of we media,the audience’s understanding of the communication of campus sports culture,their participation in sports and their satisfaction with learning sports are analyzed.4.Analyze the differences of sports quality in the communication of university campus sports culture in the we media era,and some lack certain sports literacy.Put forward some suggestions for the communication of university campus sports culture in the we media era,improve the professional quality of communicators,continue to expand the communication mode of we media,establish a perfect supervision and management mechanism,and improve the sports culture The content of communication.The countermeasures are as follows: 1.In the era of we media,there are many ways to spread the campus sports culture.We need to use a variety of ways to make the sports culture spread stably and rapidly in the campus.According to the advantages of each way,we should make full use of the commonness of each way.2.The audience receiving sports culture information is very wide,whether it is sports practitioners or students in schools,or ordinary people.The audience’s ability to choose sports culture needs to be improved.In the era of we media,the dissemination effect of sports culture should be improved to provide guarantee for the authenticity of the dissemination content.3.Optimize the communication content of sports culture,make the network communication environment of we media more convenient,higher authenticity,and improve the effectiveness of the audience’s sports culture acquisition.In order to guide the public opinion,we media has strong convenience and conformity,and actively guide the audience to obtain real and beneficial sports culture.4.Establish a more perfect we media management mechanism to create a good communication network atmosphere for the campus sports culture communication in the we media era.