Study On The Current Situation And Development Countermeasures Of Brisk Walking In Qinhuangdao City

As China's sole city which co-host of the Olympic Games and the Asian games,Qinhuangdao is a prefecture-level city with a strong sports atmosphere.The people of Qinhuangdao are enthusiastic about fitness,under the influence of the Olympic culture and the promotion of the National Fitness Program.Brisk walking as a popular sport,has a very mass base in Qinhuangdao City,so that is why more and more people taking part in walking now.But at present as I know,there is a lack of investigation and analysis of the brisk walking crowd.Therefore,this paper takes the fitness citizens for investigation in three District in Qinhuangdao City: Haigang District,Shanhaiguan District and Beidaihe District.The paper takes 1985 citizens who participated in regular exercise as the research object,and 1200 citizens who participated in brisk walking as the key research object,compares the current situation and development problems of walking in depth,in order to provides reference for the deep development and long-term development of the walking movement in Qinhuangdao and even the whole country.By using the methods of literature,expert interview,questionnaire,field investigation and mathematical statistics,this paper makes a study on the present situation and development countermeasures of brisk walking in Qinhuangdao City,and draws the following conclusions:(1)Through the investigation of the present situation of the brisk walking in Qinhuangdao City,it is known that the brisk walking ranks first among the common exercise methods of the citizens of Qinhuangdao,accounting for 60.4% of the total survey.The number of people who take part in brisk walking increases gradually with age.Brisk walking in all age groups is roughly the same,all over 20%,therefore,there is little distinction in the selection of people,because it belongs to the fitness program for all ages.But brisk walking is a kind of fitness exercise in which women are the main participate.At the same time,the gap between male and female is the smallest,and the gender participation in brisk walking is the lowest.The citizens of Qinhuangdao are mostly satisfied with the evaluation of brisk walking,and it also ranks the first among the commonly used exercise methods in the very satisfied evaluation,which reflects that the effect of brisk walking is better than other fitness methods.(2)Through the investigation of the present situation of the people who take part in brisk walking in Qinhuangdao City,they have a better understanding of brisk walking.The participants are mainly over 60 years old,the profession is mainly retired,the educational background is mainly high school,and the monthly income is between 4000 and 6000 yuan.The income level is in the middle state,the length of exercise is longer then others,more than10 years,mainly in the evening exercise habits,mainly with friends to participate in sports,weekly exercise concentrates on 2-3 times,each time 1-2 hours,choose more moderate intensity,exercise volume to reach 3-4 kilometers,mainly fast brisk walking,physical disappearance Fees accounted for the largest proportion of the monthly consumption of100-300 yuan mainly,sporadic injury occurred occasionally in the majority.The sport motivation is relatively varied,mainly to enhance physical health motivation and entertainment,rich their spare time.Comparing the participation rate of different sex groups,it can be seen that the male group is higher than the female in educational level,monthly income level,exercise time,exercise intensity,exercise amount,walking style,male consumption amount,consumption consciousness and injury rate,while the female group is higher in the cognition degree,participation degree and exercise duration of walking.The participation rate of exercise habit,exercise mode and frequency rate was higher than that of male.(3)Applying Pareto analysis method to determine the development factors that influence Qinhuangdao's participation in brisk walking.The results show that there are five main influencing factor: the influence of media internet,the development of related sports industry,the change of people's health demand,the influence of government and related functional departments and the popularization of brisk walking and marathon events.(4)Applying the three-round Delphi method,aiming at the present situation of the brisk walking in Qinhuangdao City,this paper put forward to give full play to the role of the network information resources,establish correct sports values,actively advocate the establishment of the brisk walking club,promote the development of the industrialization of brisk walking,expand the manifestation and development space of the brisk walking,and meet the needs of the brisk walking crowd.Five measures are taken to promote the development of brisk walking in Qinhuangdao,such as diversifying fitness needs,perfectingthe sports organization and management system,building a diversified service system,advocating the new concept of "digital fitness" and expanding the influence of brisk walking.