Research On We-media Communication Of China Volleyball League

We media communication of the China Volleyball League integrates the media communication resources under the Internet era.The representative We media of the event has successfully opened up a large-scale propagation path that independent of the traditional sports event for China Volleyball League through the comprehensive exertion of the new media platform,and we media has made great contributions to the spread of volleyball events and the popularization of volleyball too.Volleyball has always had a different plot in the hearts of Chinese people.In addition to the outstanding achievements of the women's volleyball girls on the world stage,the spirit of the women's volleyball team is to inspire the growth of generation after generation.Although the women's volleyball team is famous,the development of the domestic volleyball league has been tepid.In this context,the China Volleyball Super League has embarked on a new road to reform China's volleyball career and promote volleyball development.It also keeps pace with The Times in the spread and promotion of the event and gives full play to the value of "we media"In the process of research,this paper transforms the traditional thinking mode,and carries out the information dissemination behavior on the WeChat public platform,Weibo,and online forums.After the study,the thesis reverse analyzes the We media dissemination of the China Volleyball League and finally come to the conclusions.Compared with traditional media,the main body of media communication is no longer limited to professional journalists.The general public is no longer a mere passive recipient of information and could be a producer of information.In the communication channels of "we media",the Internet Providing a broad platform for it,whether it is social media or personal media number or ordinary forum,it can become the carrier and way for "we media" to obtain information and spread information;andin the characteristics of information dissemination,from the we media High-speed,massive,interactive,personalized,independent,and diverse also made great progress in the promotion of the China Volleyball League.However,the we media communication of the China Volleyball League still has problems such as false information,frequent network violence,uneven content quality,solidified audiences,and loss of “gatekeepers”.For long-term development,event organizers and operators need to build their perfect news communication organizations and improve their own discourse power.At the same time,from the we-media and the audience also need to constantly improve their professional quality and level,consciously abide by the relevant laws and regulations of the network platform,and do a good user interaction in the media platform.Although the China Volleyball League still has a long way to go for the we media communication,It is believed that with the passage of time and the solution of problems,we-media communication will become the main force to promote the development of China volleyball league and the popularization of volleyball in China.