It Is A Investigation And Analysis On Status Quo Of The Popular Media Advertising In China Women Volleyball League In 2016-2017

Chinese women's volleyball league was founded in 1996.After 20 years,it has become a biggest influence the volleyball tournament of China,now.In the past two years,the ball city is hot in changzhou,the audience is passionate.it has a broad mass base,and also attracted the sponsors,the participation of social capital has promoted the development of sports industry.Sports advertising is the main member in the sports industry,and the popular media advertising is one of the important forms of sports advertising.So this article will put eye point on popular media advertising of the national women's volleyball league in changzhou division in 2016-2017,and by using Literature review method,Field research method,questionnaire survey method,mathematical statistics,logic reasoning method,investigation and analysis of the status quo.Finally,put forward the countermeasures to the development of media advertising division and self-governance.This article was investigating audiences and consumers of Chinese women's volleyball league in changzhou in 2016-2017,the result shows:First.The life cycle of the Chinese women's volleyball league changzhou division is in the early stages of growth.Second.The popular media advertising have repetition,update the class,circulation and other classes in changzhou division,the appeals have perceptual appeal,rational and emotional appeal,but the imbalance between the various law approach,it is not conducive to the advertised publicity.Third.A live audience of Changzhou division is based on students as the main body,they are no income,but they has a good exercise habits.The main way to get the event information is TV,relatives and friends and the network;the main reason for watching the game is like volleyball and star;and the cause of the effect of a liveaudience watching is the league's popularity and personal interests.Fourth.The tickets are mostly consumer bought,and has strong concealment in the spread of advertising information,but the competition have appear scalping phenomenon;And the air floating ads mainly foil the atmosphere of the scene,there are limitations in the spread of advertising information;In addition,the presence of post advertising visual caused some impact to the audience;In addition,the setting of the electronic scoreboard,advertising propaganda against electronic grading,gas great advertising was quickly disappear.On the other hand,jersey advertising is the first cause of concern is the chest;only banner advertising and LED advertising is still more to meet the needs of the audience.Fifth.The audience is most interested in the advertising of the LED display in the media advertisements,of which one-third of the live viewers have purchased the products of their own advertising.More than half of all viewers surveyed purchased products from their own media sponsorship because of corporate sponsorship.Sixth.Changzhou Division managers believe that funds and professionals are the biggest obstacle to advertising their own advertising,and investment and the introduction of talent is an urgent need to solve the two major problems.In the impact of self-run media advertising development of the top five factors,in addition to the league's reputation,excitement and star and financial problems,the scene attendance and advertising innovation is the audience attention to the neglect of managers.Suggestion: The use of the league cycle stage,update their own media advertising;to strengthen the legal construction,clean up the ticket market;the introduction of professionals,innovative self-media media advertising;balance their own media advertising demands,rich content;improve league awareness,attract foreign investment;Reasonable packaging stars,to expand the impact of the use of advertising psychology principles to stimulate consumption;the use of multilateral exchanges,balance public relations.