| Chinese online game live broadcasting started late,but the number of users watching online game live broadcasting in China is huge.The user dividends brought by the huge audience make the online game live broadcasting industry flourish,and the online game live broadcasting platform emerges as the times require.In 2018,the number of online live broadcast users decreased by 25.33 million compared with 2017,and the usage rate of online game broadcast users was basically stable.The online game live broadcast industry incremental user dividend period has ended,and the industry has entered a transition period.Therefore,in the future,the online game live broadcast platform should comprehensively analyze the users' interactive behavior from the users' point of views to satisfy the users' emotional appeals,which is of great significance to the development of the online game live broadcast platform.Based on Collins' interactive ritual chain theory,combined with Bourdieu's field theory,and comprehensively using the relevant knowledge of communication,sociology and psychology,this paper analyzes the users' media usage habits and the reasons and ways of interaction through questionnaires,in-depth interviews and other empirical investigation methods.From the users' point of views,this paper studies the factors affecting the stickiness of users and online game live broadcast platforms through the interaction between users and users,users and anchors and provides some feasible suggestions for improving the user stickiness of online game live broadcast platform.This paper is divided into six chapters.The first chapter is an overview of online game live broadcasting.It begins with the analysis of the development status of online game live broadcasting,the components of online game live broadcasting and the characteristics of the users of online game live broadcasting,which paves the way for the future users' analysis.The second chapter is the analysis of users of online game live broadcast platform.Based on the data of the questionnaire and the 43 rd "Statistical Report on the Development of Internet in China" published by CNNIC,the author draws out the basic situation,media usage habits and behavioral preferences of online game broadcast users,and further analyzes the online game users' feature.Chapter III and Chapter IV are the total structure.The third chapter is the formation and reasons of interactive rituals in the online game live broadcast.From Collins' interactive ritual chain theory,this paper interprets the formation of interactive ritual in online game live broadcasting,and obtains the motivation of users' interactive behavior when watching the game live broadcasting.The fourth chapter is based on the research of users' interaction behavior of online game live broadcast platform.Collins' theory of interactive ritual chain holds that emotional energy is the basis of interactive behavior.According to the data of the second chapter questionnaire,the author chooses the Douyu online game live platform as the sample to analyze the users' interactive behavior.Through the text analysis of the barrage of the online game live broadcast,the virtual reward props,and the commentary of the anchor,the hypothesis of the sticky construction of the online game live broadcast platform can be obtained and confirmed by in-depth interviews.The fifth chapter and the sixth chapter analyze the current problems of users' interaction in the online game live broadcast platform and propose strategies to enhance the users' interaction stickiness according to the conclusions of the fourth chapter. |
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