The Research On User Interaction Behavior Of Huya Online Game Platform

In my country,the online game live broadcast industry is developing.The user interaction behavior of Huya’s online game live broadcast platform can be divided into three types according to the different interaction subjects.From the perspective of interactive channels and interactive content,there are obvious commonalities and characteristics between these three interactive behaviors.The user interaction channels are similar and the core interactive content is the same,but there are obvious differences in the depth of interaction and frequency of interaction.The development of these interactive behaviors is affected by both internal and external factors.The study found that: in terms of psychological motivation,users have cognitive needs and pressure relief needs when interacting with different subjects,but in terms of economic needs,emotional needs,and personal integration needs;in the online live broadcast interaction,the emotional needs of many users have been substantially met in the process;economic and personal integration At the demand level,the degree of satisfaction of users’ needs is relatively low.In terms of other influencing factors,the platform’s technology,profit motives,social influence,the qualifications of the anchors,live broadcast quality,functional positioning,and the user’s personal quality,economic foundation and behavioral habits and other external conditions will also have an impact on user interaction behavior.We can understand the core interaction motivation and satisfaction of users in the current online game live interaction,as well as the external factors that affect user interaction behavior.For online game live broadcast platforms,they should understand user interaction behavior preferences for improving user interaction.