Study On The Sustainable Development Of Yantai Marathon

With the emergence of the marathon craze,in recent years,Yantai marathon race is hot,the number of registered participants is increasing,which has attracted widespread attention and gradually become the name card of Yantai sports events,but there are many problems in its development process.In order to promote the healthy and sustainable development of Yantai Marathon,this paper investigates the development status of Yantai Marathon by using the methods of documentation,questionnaire,expert interview and field investigation,including the development history,organization and management status of Yantai Marathon and the survey of the participants of Yantai Marathon in 2018.The theory and viewpoint of sustainable development are introduced into the sustainable development of Yantai Marathon.The influencing factors of sustainable development are systematically analyzed,and the general idea and pertinent strategy of sustainable development of Yantai Marathon are put forward.The aim is to provide theoretical reference for the practice of Yantai Marathon and enrich and perfect the theoretical body of sustainable development of Yantai Marathon.Department.The results are as follows:(1)Yantai Marathon is a small-scale event with fewer events,and the scale of individual events does not match the number of participants;the operation of the event is dominated by the government;the track has its own characteristics,with coastal sections;the competition pressure on the timing of the event is greater;the number of participants is increasing year by year,with more men,age span and the main body is young and middle-aged;The results of the competition are not prominent,with obvious differences from well-known domestic events,the advantages are that the completion rate of the event is higher;the overall quality of volunteers is unsatisfactory and lack of training;the amount and category of bonuses are less,which is not conducive to attracting more runners to participate;the level of medical security is moderate;the popularity of sponsors is not high;the construction of the Internet carrier of the event is very imperfect;the participants for the organization of the event are imperfect;Management satisfaction is not high.(2)Based on the theory of sustainable development and expert interviews,the paper concludes that there are three kinds of factors affecting the sustainable development of YantaiMarathon,including 17 sub-factors.Human resource factors include volunteer factors,organizational and managerial factors,athlete factors,citizen factors and referee factors;social environment factors include economic expenditure factors,geographical location factors,propaganda factors,policy and regulation factors,market potential factors and public opinion risk factors;competition organization factors include bonus intensity factors,event route factors,events.Setting factors,time arrangement factors,medical security factors and operation mode factors.(3)The connotation of sustainable development of Yantai Marathon is that,while conforming to its own development law,it conforms to the national strategy of "national fitness" and "healthy China",meets the growing needs of the people for a better life,promotes the construction of Yantai city,builds healthy Yantai,helps healthy China,and makes the Yantai Marathon healthy,stable and sustainable development.Yantai Marathon should adhere to the overall idea of the four principles of people-oriented,coordination,sustainability and commonality.(4)According to the results of the study,seven main strategies are put forward:establishing a long-term mechanism for volunteer selection to improve the quality of service;improving the quality of organizational and managerial personnel to guarantee the sustainable development of the event;defining the position of the event and increasing the attractiveness of the project;rationally arranging the time of the event to avoid the event risk;earnestly increasing publicity efforts to create the event brand;and serving Yantai City.People,help healthy Yantai;improve the relevant system to ensure the stable operation of the event.