A Study On The Value Tendency Of Views WeChat Public Concerned By College Students

This paper is based on the questionnaire survey of China Youth University of Political Studies students,the three view WeChat public account is the Mimeng,the anti-pants position,the wheat is ripe,and the WeChat public number article with the highest pageview is selected for text analysis.The value tendency of online articles in terms of life value,self-worth and consumption value.The study found that the public article article generally emphasizes the tendency of focusing on individual self,emphasizing the realization of individual self-demand and self-worth,while expressing the characteristics of autonomy and independence;paying attention to material consumption in consumption,and Aesthetic consumption and emotional consumption are the characteristics of main consumption,showing a more obvious materialization tendency.At the same time,in the way of presenting the article,the WeChat public accou ? nt shows the overall use of the whole process in the expression of opinion claims,clearly specific to the specific The manner in which an event or behavior manifests itself is characterized by its attitude or opinion.Based on the above research conclusions,the following suggestions are proposed: in carrying out ideological and political education,it is necessary to raise the youth's understanding of the social attributes of key concepts;pay attention to the young people's ideological concepts,pay special attention to the young people's path of extreme material consumption and conspicuous consumption;Control the quality of information from the source and conduct effective information supervision.