The Recessive Ideological And Political Education Research Of The College WeChat Public Number

From 2016 December 7th to 8,Xi general secretary emphasized "We must use new media and technology to make work live,and promote the traditional advantage of ideological and political work with information technology fuse highly,and enhance the sense of the times and attractiveness" in the national colleges and universities conference about ideological and political work.Under the new media era,do a good job in the ideological and political work in colleges and universities cannot leave "Turn things over,Advance with the times,Conform to the situation".It is necessary to follow the growth law of students,but also grasp the characteristics of the times,and use handily the new media to enhance the affinity and pertinence of the ideological and political education.Educators must make good use of the WeChat APP,and inject fresh blood of the Internet era into the traditional ideological and political education methods,to make the college ideological and political education keep pace with the times.Especially the use of the college WeChat public number,it is one of the performance of WeChat function.If we can make good use of the college WeChat public number to carry out the recessive ideological and political education,promote the socialist core values,guide students to form the correct behavior orientation,the college ideological and political education will have twice the result with half the effort.The WeChat public number of colleges and universities has opened up a new path of the recessive ideological and political education,which is based on the pertinence of the user,the authority of the platform and the timeliness of the content.To keep up with the trend of the Internet age,Colleges apply for the WeChat public number which conforms to the situation and characteristics of colleges and universities.This article mainly according to the rankings of the national university public number of the tencent micro schools,using the methods of network virtual ethnography research to summarize and classify the contents,we strive to excavate the recessive ideological and political education function and explore the development path under the background of the college WeChat public numbers.We firstly research the concept of college WeChat public number and recessive ideological and political education,then analyze the function of the recessive ideological and political education of the university WeChat public number,and the content of life services,current events,campus academics and academic discussions.Thirdly,we explore the path of the recessive ideological and political education research.In this article,the innovation place mainly displays in the method and content.It not only enriches the content of the recessive ideological and political education construction,but also provides new methods of the recessive ideological and political education bases.To a certain extent,it is conducive to carry out the recessive ideological and political education of the colleges and universities in the "micro age".