Analysis Of Supply And Demand Structure Of Sports Consumption Market Of Urban Residents In Shanxi Province

This article USES the literature material law,questionnaire analysis,data analysis and logic analysis and other methods to analyze urban residents sports consumption market supply and demand structure of Shanxi Province the status quo,on the basis of the questionnaire of town residents' sports consumption in Shanxi Province of Shanxi Province urban residents basic information and sports consumption behavior survey,consumer behavior based on the influence factors of residents' sports consumption is divided into internal(requirements,motivation and preference),external influence(consumer access to information,the influence of the surrounding community)and the factors that influence consumer decision-making process will be more than the demand side factors combined with the sports industry in Shanxi Province sports bureau issued announcement and field data bulletin,This paper evaluates and analyzes the supply and demand structure of the sports consumption market of urban residents in Shanxi Province,and puts forward some Suggestions for the development of the supply side and the optimization of the demand structure of the sports consumption market of Shanxi Province.The research results show that:1 assessment of urban residents sports consumption market supply and demand structure of Shanxi ProvinceSupply structure: the development of sports industry in Shanxi Province were compared with the eastern coastal developed cities,the main body of the sports industry is the sports products and related in the manufacturing industry,sports supplies the most on the sport of basketball,badminton,volleyball,football,sports competition performance industry have a certain scale,the development of sports training and fitness activities in the sports tourism has a great development space in its preliminary stage of development.Demand structure: the largest demand of consumers is sports apparel,shoes and hats,followed by physical exercise and watching games;The consumption motivation mainly includes some explicit motives such as strengthening the body,relaxing and decompression,and entertainment.The channels to obtain information are mainly passive acquisition through traditional media.The proportion of relevant groups that influence consumption is constantly changing due to changes in age;The annual expenditure of male sports consumption is 500-1000 yuan,and the proportion of each interval is very uniform.The female is the majority within 500 yuan.The higher the sports consumption expenditure,the fewer the number of people;the leisure time that residents can use for physical exercise is insufficient.One hour.The preference for sports is mainly some sports with less exercise cost and fewer conditions.Supply and demand structure: balance of supply and demand of sporting goods and related products;Sports competition show industry supply and demand imbalance,supply is less than demand;The balance of supply and demand of sports ground and fitness trail;The imbalance between the supply and demand of sports venues,the supply is less than the demand;The imbalance of sports tourism supply and demand,the supply is less than the demand;The supply and demand of sports training are in balance,the supply and demand of fitness and leisure sports activities are out of balance,and the supply is less than the demand.2 Problems in the supply-demand structure of urban residents' sports consumption in Shanxi ProvinceSuppliers: Sports venues,sites,single supply,space utilization rate is low,facility operation is not science;The overall structure of sports industry development is not reasonable;Fitness service content of a single,industry development is not standard;The low level of sports competition performance industry events,influence is insufficient;The sports tourism development later,less travel,content is not rich.Demanders: the overall economic level is backward,with low per capita income and low demand.The consumption motivation is complex;Consumption item preference tends to be monotonous;Sports consumption information acquisition is one-sided and the influence of related groups is changeable;Lack of free time.3 Suggestions for the development of the sports consumption supply side in Shanxi ProvinceThe development suggestion of the supplier: raise the resident disposable income,promote the resident sports consumption structure to upgrade;Promote the construction of sports infrastructure,improve the coverage of fitness services,and promote the development of national fitness;Strengthen the development of Shanxi Province competition performance industry,improve the means of event publicity,improve the level of the event;To enrich the content of sports consumption and increase the quality and quantity of various sports venues;Vigorously develop the sports tourism,increase the tour routes and various forms of tourism content;Sporting goods enterprises should improve the quality of products,strengthen the means of publicity and formulate reasonable marketing strategies.Demanders' own structural optimization Suggestions: form a reasonable and healthy expenditure structure;Improve people's understanding of the importance of sports and enhance the awareness of sports consumption.