The Business Plan Of AA Educational Rehabilitation Training Center

Autism is a difficult problem that human beings are trying to overcome.At present,the number of autistic patients in China is as high as 10 million.Among them,more than 2 million children aged 0 to 14 are sick.According to 2 million autistic children in China and estimation of per capita consumption rising to 40,000 yuan per year,autism education and rehabilitation market will reach 80 billion yuan in 2027.There is still a huge supply gap between thousands of service providers and up to 2 million autistic children.Based on the huge market space,and the Government's Policy and Financial Support for Autistic Children,The AA entrepreneurship team is determined to set up a private non-enterprise and education and rehabilitation training renter in Guangzhou for Autistic Children Aged 0-6.The course product of this project has its own characteristics.According to the characteristics of autistic children aged 0-6 in Guangzhou,the training mode of education plus rehabilitation was adopted.We have brilliant teachers,and we are integrating specialists in special education,psychological counseling,early intervention in childhood psychosis and autism to form a professional education and rehabilitation team.This project adopts the low-paid and symbolic charging method for the service object,which has more competitive advantage in price.This paper is based on the framework of the business plan paper,combined with the knowledge of management theory and model tools to conduct in-depth analysis of the education and rehabilitation industry for autistic children.The PEST model is used to analyze and compare the external environment and internal environment of the education and rehabilitation market for autistic children aged 0-6 in Guangzhou.It is concluded that the share of this project in the education and rehabilitation market for autistic children aged 0-6 in Guangzhou is 2%.With the help of SWOT model analysis,the competitive advantage and STP of the center are determined,and then the marketing strategy(4P)of the center is determined.Finally,the financial analysis and preparation of relevant financial statements to assess financial risks,and propose solutions to related problems.Finally,it comes to the conclusion that: This project is in line with the national policy of vigorously supporting the cause of autism education and rehabilitation.It has broad market prospect.It can benefit the majority of autistic children and families.This project has high feasibility and great investment value and social significance.The project is worth investing.