Research On Copyright Trade And Development Of Chinese Sports Events Under The New Media Environment

In the face of the increasingly widespread channels of communication in the Internet era,the copyright operation of media sports events has become a new proposition.The rapid development of information technology has brought about a new media revolution.Traditional media such as newspapers,radio and television cannot meet the daily consumption needs of people.The rise of new media has made the means of communication increasingly diversified.At the same time,the country gradually opened up the media rights to broadcast sports events.With the prosperity of the media group's capital market in the Internet era,the operation of copyright in China's media sports events has now developed into a new node.In the face of the rising price of sports events,how to operate the copyright of sports events has become a new problem facing the Chinese media.This article starts from the sudden rise of the copyright of sports events,studies the operation of copyrights of new media sports events in China at this stage,and analyzes the current development trend of new media on the copyright of sports events.Through the research on the copyright operation mode of typical sports events such as Tencent Sports and LeTV Sports,this paper analyzes the copyright operation activities and related issues of China's new media sports events,and summarizes the main operating modes of copyright for new media sports events in China.At present,the main problems in the copyright trade of sports events in China are reflected in the imperfect legal protection and the inability to adapt to the increasingly ubiquitous modes of communication brought about by technological advancement.Analyze the problems existing in the related activities of copyright trade operation of new media sports events,and draw the following conclusions: 1.The proportion of new media group in the copyright market of sports events began to rise,and the content of operation is no longer single.Broadcast,but multi-platform,multi-modal communication.2.The investment content of the new media for the copyright of sports events began to move upstream,indicating that the media pursues the possession of more development resources for content.3.The development of copyright resources for sports events is more in-depth and diverse.In response to the research questions,the individual about the copyright trade operation of the new media sports events in China has been given,hoping to help the sustainable development of the relevant platforms.