An Analysis Of The Influence Of Players' Competitive Level On Sponsors And Audience's Attention In 2018 China Open

Since the improvement of the level of the China Open in 2009,the scale and influence of the China Open have been increasing,and the attention to the net has also increased year by year.This paper makes a literature review from three aspects: the definition of related concepts,the study of the status of Chinese Open,and the factors that affect the choice of athletes.Among them,it is found that there are few studies on the impact of the competitive level of players in the China Open Tennis Competition on the operation of the competition.Therefore,draw lessons from the research of relevant sports events and the influencing factors considered by professional tennis players in the selection of competitions for the Chinese Open players.This paper makes a comparative study on the influence of the technical level on the sponsors and the audience,and reflects the development of the event through the influence of the competitive level of the contestants on the event,and fully understands and analyzes the holding situation of the China net.And for the good development of China Open tennis put forward scientific,reasonable opinions and suggestions.By using the methods of literature,expert interview,field investigation,questionnaire survey,data statistics and comparative analysis,this paper makes a deep research and analysis on the competitive level,bonus,points,system setting,sponsor status,ticket price,the influencing factors and the problems of the audience watching the game in China Open,and draws the following conclusions:1.Both men and women are among the highest-ranking tennis events held at the China Open at the same time.The prize money is higher in the same level but far from the four Grand Slam events,and the bonus increase is low.2.Influenced by the same level of Tokyo and the Shanghai Masters,players often take into account the level of the competition and their own conditions,resulting in many top stars did not choose to play in the China Open.3.Chinanews.com sponsors are still based on domestic brands,the international popularity of sponsors is low,the lack of well-known international brand sponsorship,and the status of China net events does not match.The sponsors have low stability,low agreement with China net events,and obvious lack of exclusivity.4.The types of tickets in China net are relatively simple,and the ticket prices can not be further classified.The single choice of tickets makes the net lose some potential consumers,which hinders the development of the number of people watching the games in the net.5.The motivation of the audience at the China Open is mainly to enjoy high-level events and to watch games that support stars.And most of the audience said that they will come to watch the game of supporting the star,and they also accept the higher price for the tickets that support the match of the star,and the level of the players has become the primary factor in the choice of the audience to watch the game.