Research On The Brand Marketing Strategy Of Chen Taijiquan In Jiaozuo

Jiaozuo Chen-style Taijiquan was founded in the late Ming Dynasty.After more than 300 years of baptism,it has become the representative of Chinese traditional martial arts and one of the excellent schools of Chinese boxing.With the gradual improvement of people's living standards and the rapid development of China's cultural industry,Chen-style Taijiquan,as a new industry,has good prospects for development.Under the background of the good opportunity of the general development of national fitness,Chen-style Taijiquan provides people with a new type of sports mode with its characteristics of mood,luck and relaxation,and can also meet the needs of comprehensive fitness.The unique national characteristics and outstanding social comprehensive benefits of Chen-style Taijiquan have become the representative of Jiaozuo Wushu culture brand.In the process of implementing our cultural development strategy,Chen-style Taijiquan,as the quintessence of Chinese culture,is an effective symbol and identification code of Chinese culture.It has special international attraction and influence,forming an important brand awareness and marketing model.Taking the cultural development strategy of our country as the background,studying the brand connotation and marketing strategy of Chen-style Taijiquan is helpful for the inheritance and dissemination of traditional Chinese Wushu,the gradual realization of the cultural industry development strategy of our country,and the overall construction and final formation of a cultural power.In this paper,using the methods of documentation,field investigation,questionnaire survey,mathematical statistics,expert interviews,Chen-style Taijiquan as a brand,using the perspective of marketing and marketing to conduct in-depth research.The development environment of Chen-style Taijiquan brand and the problems existing in the development process of Chen-style Taijiquan brand are discussed respectively.Guided by the theories of brand marketing,brand extension and Taijiquan culture,this paper analyses the current situation of Chen-style Taijiquan brand marketing in Jiaozuo,so as to make an accurate brand positioning,integrate Jiaozuo Taijiquan resources and innovate,and develop more Taijiquan-related products.It is proposed that Chen-style Taijiquan brand should use various modern marketing means to improve its brand.Promotion and marketing.Finally,it summarizes the above theoretical and practical experience,and puts forward application strategies for Chen-style Taijiquan brand marketing,which can provide theoretical guidance and practical basis for Jiaozuo Chen-style Taijiquan brand.In view of the above research contents,the following conclusions are drawn:(1)Chen-style Taijiquan brand has a certain brand foundation and market advantages of developing brand marketing.(2)The market segmentation of Chen-style Taijiquan brand conforms to the principle of market segmentation and the demand of target market selection.(3)In the process of brand marketing,the government should give some policy support,establish sustainable brand planning,and support independent innovation of Chen-style Taijiquan brand in many ways.(4)In the process of brand marketing of Chen-style Taijiquan,we should accurately locate the brand and use commercial means to promote brand development.(5)Scientific and effective integration of Chen-style Taijiquan resources,explore more ways of brand extension,and use a variety of means of communication to carry out Chen-style Taijiquan brand marketing recommendations.