The Business Plan Of ABC Company Motion-sensing Education Project

As incomes rise and the liberalization of the two-child policy,the consumption expenditure on education of Chinese residents is continuing increasing.Education-marketing have grown rapidly.The rigid demand of the early childhood education market is stronger and hundreds of billions of early childhood education markets will boom.Meanwhile,with the booming speed development of science and technology such as the Internet and multimedia technology,the way of education is undergoing profound changes.The pattern of "Internet +" continues to infiltrate into the education industry.The model of "Internet + education" and artificial intelligence products have become the research focus of the major educational institutions.AR,VR,and the interactive technology of body sensation have been widely used in classroom teaching,and gradually into the family.Some even think that the education industry is about to enter a “virtual age”.Firstly,this paper summarizes the research status and describes the research methods,ideas and structure of this paper about somatosensory education at home and abroad by collecting and reading literature and materials what related with Somatosensory technology and education.Then through the summary of ABC Company and its somatosensory education project,the author thinks that ABC Company has the ability and condition to develop the somatosensory education project.Secondly,this paper will analyze the macro-environment by PEST analysis,the industrial environment by Porter's five-force model,and the project by SWOT analysis.Besides thinks that the somatosensory education project has a good internal and external environment.The company should adopt the advantage-opportunity strategy that is the growth strategy which strive to develop the education project of sense of body;third,through the strategic analysis of STP,this paper holds that the somatosensory education project will be targeted at the first and second tiered cities,aimed at children whose age is 4-12.To build the "comprehensive service provide of the education about somatosensory around the learning machine,the software system of the education of somatosensory.The course of the education of the sense of body,and others education and services about somatosensory ";Thirdly,this paper have analyzed financing plan and operating financial plan,and also draws a conclusion that the financial situation of the project enterprises is relatively ideal.Last but not least,the evaluation results shows that the investment value of the project is high.Finally,this paper uses quantitative and qualitative methods to analyze project risk,come up with that risk response measures.Through the study of this paper find that the ABC company has a broad market prospects for awareness education projects,and also own the feasibility of investment and great investment value.