A Study On The Strategy Of Ideological And Political Education Of College Students In The New Era From The Perspective Of Network

With the deep development of network tech nology,the information expression represented by network public opinion has generated a profound impact on current undergraduates' world view,political opinion,the view both on life and morality,and the way of their behavior.The ideological and political education of college students should make full use of the new opportunities and effectively deal with the side effects that are all brought by network public opinion.Finally,with innovation an d improvements on ideas and effectiveness of the ideological and political education in universities,the new problems will be solved step by step.Based on the environment of network public opinion,this paper insists on the research route from theory to practice,from discovering problems to solving problems,which is aimed to grasp accurately the scientific connotation of network public opinion and college students'ideological and political education in the new era.This paper systematically explain the scientific connotation of network public opinion in the following aspects---the diversity and virtualization of the subject,the richness and complexity of the object,the instant and interactivity of communication,the uncontrollability of different stages in the development.The paper also illustrates the fact th at under the new era.,the ideological and political education of college students should follow the law of the times,clo sely follow the requirements of the times and shoulder the mission of the times.On the basis of Marx's main communication theory,intersubjectivity theory,communication theory and Maslow's hierarchy need theory,this paper combs the positive and negative influence of network public opinion on the ideological and political education of college students in the new era,and analyzes the function of the ideological and political education of college students in the new era on the construction of network public opinion.Based on the empirical research,this paper investigates the ideological status of college students in the new era under the influence of network public opinion.It is found that the ability of identifying educational subjects needs to be improved,the mechanism of educational guidance is not perfect,and the effectiveness of traditional educational methods is reduced.The network ideological and political education carrier construction lags behind and the network public opinion law and regulation system remain to be improved,analyzing the causes and putting forward the countermeasure is the goal of the paper.From the perspective of network public opinion,the research on the ideological and political education strategy of current college students should adhere to the principle of effectiveness,human nature,innovation and initiative,and changing from traditional college teachers as the main body to become the common subjects of teachers and students.We will turn one-fold off-line preaching education to the effective integration of online and offline preaching to make socialist core values internalize into the needs of college students' spirit,constantly improve the ability of identifying the subject of network public opinion,and perfect the guiding mechanism of network public opinion.Ideological and political education aims to renew and optimize the traditional ideological and political education,as well as enriching the carrier of the network ideological and political education and strengthen the construction of the network public opinion laws and regulations,with the aim of giving full play to the correct guidance,and cultivating the builders and successors of socialism with Chinese characteristics in the spirit of the new era.