SWOT Analysis On The Development Strategy Of Campus Football In Theexperimental Of Guiyang

The international influence of football is huge,but there is still a certain gap between China's football competitive level and the international football power,so it is urgent to improve China's football competitive level and develop China's football reserve force.Teenagers are the backbone of the country and the main force in the future,but their physical health needs to be further improved.In view of the above situation,2009 campus football corresponding policy came into being.In 2014,in order to promote the further popularization and improvement of campus football,the ministry of education carried out the selection of trial counties of campus football and set up advanced models of campus football teaching.Guiyang is the capital of Guizhou province.The development of campus football in pilot counties of Guiyang plays a demonstration and leading role in promoting the development of campus football in the whole province.Study using the literature material method,questionnaire survey,SWOT analysis and so on methods,the pioneer of Guanshanhu and Yunyan of the campus football activities research and developing circumstance of football teachers,school students,such as investigation,find out the influence of Guiyang campus football pioneer of the campus football development strengths,weaknesses,opportunities and threats four dimensions,a number of factors,in-depth understanding of pioneer the situation of the campus football activities:1.Development advantages of campus football in pilot counties : under the guarantee of development funds,the school will carry out after-school training in the form of purchasing services to cultivate reserve talents and establish the school brand by using its own advantages to popularize campus football.2.Disadvantages of the development of campus football in pilot counties : campus football is in the development stage,which highlights such problems as the lack of venues,the lack of sustainable and stable high-quality competition platform,the lack or uneven level of football teachers,and the slow development of campus football insurance industry.3.Opportunities for the development of campus football in pilot counties : education departments should do a good job in the popularization of campus football and cultural construction,while sports departments should do a good job in the improvement of campus football and the integrated development of teaching and sports.To cultivate professional football volunteers in colleges and universities,fill the gap of football teachers and improve after-school training of football teachers.The problem of football specialty students entering higher schools has been solved,and the education department and the sports department should strengthen cooperation to deal with the problem of football specialty students "learning" and "training".4.Threats to the development of campus football in pilot counties : establishment and improvement of growth channels for excellent seedlings;The construction of campus football culture is seriously lacking,the understanding of football class is not enough,and the orientation of campus football in the new era is not accurate.In terms of the existing problems in the development,the matrix is arranged to find out the development strategies of campus football in pilot counties(districts)as follows:1.Give play to advantages and seize opportunities: the education department and the sports department should strengthen cooperation to deal with the problem of "learning" and "training" of football talents.The development of after-school training,the cultivation of youth football reserve talent,to lay the foundation for the development of the school itself.2.Give play to advantages and defuse threats: utilize the advantages of football to promote the construction of campus football culture;The school carries out after-school training in the form of purchasing services,unimpeded channels for the growth of outstanding young children,and establishes the school brand.3.Seize opportunities and overcome disadvantages: train college football professional volunteers,increase the number of football teachers,and improve the teaching quality of football teachers;It provides a teaching practice platform for college football professional volunteers.Under the high emphasis of the state on campus football,it is necessary to build a sustained and stable platform for high-quality competitions and provide a channel for the exchange and selection of reserve talents.4.Overcome disadvantages and threats;To correctly understand the development goal of campus football in the new era,the education department attaches importance to the construction of campus football culture,the sports department and the football association should do a good job in the cultivation of reserve talents and the selection of outstanding young players,so as to provide guarantee for the development of campus football.