Research On The Cultivation Of College Students' Public Moral Consciousness From The Perspective Of Marx's Communication Theory

The report of the 19 th National Congress emphasized that it is necessary to carry out extensive education on ideals and beliefs,implement civic moral construction projects in depth,strengthen and improve ideological and political work,improve people's ideological consciousness,moral standards,and civilized qualities,and improve the level of civilization of the whole society.As a generation with ideals,ability and responsibility,young people shoulder a great mission.Incorporating Marx's theory of communication into the field of cultivating college students' public moral consciousness is conducive to enriching the content of cultivation and expanding the research perspective of cultivation;it is of great significance to cultivate the pertinence and effectiveness of cultivation and cultivate qualified citizens with public moral awareness.The research perspective of this paper is based on Marx's theory of communication,taking the cultivation of college students' public moral consciousness as the research object,and adopting various research methodssuch as literature research method,comparative research method and theory and practice,to examine the reality of the cultivation of college students' public moral consciousness in the development process.The problem is to propose a new development path,to promote the cultivation of thinking from closed to open,to cultivate the subject from a single to the interaction between subjects,to cultivate content to continue to enrich and expand,and to cultivate methods and carriers.In order to obtain new breakthroughs in the realization path of college students' public moral awareness cultivation,new achievements have been achieved.This article is mainly divided into five chapters:The first chapter introduces the purpose and significance of this paper,summarizes relevant researches at home and abroad,clarifies the core concepts such as public morality,introduces the theoretical basis of research,and then puts forward the research ideas and innovations of this paper.The second chapter uses the theory of communication analysis.The possibility and necessity of cultivating college students' public moral consciousness,systematically introduce the point of convergence between the two,and clarify that the theory of communication provides new ideas for the cultivation of the goal,enriching the cultivation of resources,and also for the content and methods of innovation cultivation.Conducive to better participation of college students in public social interactions;The third chapter deeply analyzes the practical dilemma of the cultivation of college students' public moral consciousness.The cultivation goal overemphasizes the self-moral qualityand weakens the communication concept that should be possessed in public life.The content still ignores the practicality of communication activities based on knowledge and tools.The relationship between the cultivation subjects is seriously unbalanced,and the cultivation methods and carriers neglect the diversification and orientation of public communication activities,which seriously affects the timeliness of cultivation.The fourth chapter leads to the lack of communication and the simplification of cultivation content.The realization of the purpose of communication,the curing of the cultivation method leads to the lack of expression of communication appeals,the limitation of cultivating the carrier is not conducive to the resonance of communication emotions,and the cultivation of the environment in the communication activities to create an inadequate analysis of the reasons for the cultivation of the real dilemma;Chapter five points out From the perspective of communication theory,the realization path of effective cultivation of college students' public moral consciousness should not only construct open-type cultivation subject relationship,deepen existing cultivation content,but also change traditional cultivation methods,create participatory cultivation methods,and apply diversity cultivation vectors.fully create a public collar Multidimensional nurturing environment,the combination of the above methods,to achieve maximize the effectiveness of cultivation.This article attempts to innovate in two ways.It opens up a new vision for the cultivation of college students' public moral consciousness,comprehensivelyapplies Marx's theory of communication and ideological and political education process theory,and puts the cultivation activities under the framework of theory.It highlights the four elements of subject,content,method and carrier.The importance of creating a communication environment is the second innovation point that fosters the innovation of the environment.The biggest difference in the cultivation of college students' public moral awareness under the perspective of Marx's theory of communication is to change the traditional cultivation environment and cultivate it in public communication activities.Carry out,improve the effectiveness of cultivation in the stranger environment,instead of limiting the cultivation to teachers,textbooks,classrooms,and enriching the research path of cultivation.