Research On The Communication Mechanism Of Social Work Intervening In Public Welfare Project

With the vigorous development of my country's public welfare projects and public welfare undertakings and the continuous improvement of the public welfare environment,people's recognition and satisfaction with public welfare projects has also continued to increase,which has greatly stimulated the enthusiasm of “everyone's public welfare”,and more and more citizens have also Devote yourself to public welfare undertakings and public welfare actions within your capacity.Public welfare communication has enabled public welfare projects to expand to a certain extent,increase the speed of dissemination,and increase the effectiveness of dissemination,making the public the best disseminators of public welfare information,and continuous innovation and improvement of public welfare projects.An effective communication mechanism is a necessary guarantee for the realization of the project,and it is also an important link responsible for the relevant interest groups.The researchers took the Lanzhou T Public Welfare Library project as the research object,adopted field research,questionnaire surveys and other research methods,combined with social support,social capital and other related theories to intervene in public welfare communication activities,and carried out activities based on actual conditions The design and development not only improve the public welfare communication mechanism from different dimensions such as the content,the platform,and the audience,but also change the public's recognition of the library itself and the recognition of public welfare projects,so that the public welfare projects can reach The purpose of sustainable development.The optimization process of the communication mechanism carried out by the researchers in this study is divided into three levels: one is to obtain a wider range of influence by optimizing the communication mechanism;the other is to attract more by innovating the communication content and changing the single form of activity.Public participation;the third is to strengthen the relationship between the audience and enable the audience to interact with the public welfare in two ways,enhance participation,and realize the transformation from object to subject.After improving the dissemination mechanism,social workers are also carrying out the development of new service roads,and have found more suitable for disseminating the concept of public welfare,so that the public can spread this concept of public welfare to more people spontaneously;also through constructing a broader The platform promotes the intersection of communication functions with society in more ways,and seeks effective ways to help public welfare projects to better spread and develop.This article analyzes from the perspective of the public's involvement in the public welfare communication mechanism,and combines social work related theories with the concept of public welfare communication to make an analysis of social workers' involvement in the communication of public welfare projects.At the same time,it analyzes the problems encountered in the operation and development of the public welfare library.Make in-depth discussions for specific cases,and sum up new strategies for communication mechanisms that start from different dimensions such as communication content,communication platform,audience relationship,and project personnel association.Social workers can creatively design new forms of project activities,enrich the forms of communication,attract more users,take advantage of the integration of projects and local resources,and more completely convey the concept and spirit of public welfare,which can not only enrich the promotion and social work Relevant theories also provide new ideas for future research on social workers' involvement in the dissemination of public welfare projects.In addition,social workers can play their role in promoting the sustainable development of public welfare projects.This also provides opportunities for public welfare projects such as personal libraries in other regions.Part of the reference and help.It can also prove to a certain extent that social workers use different forms of communication and platforms to play a role,and open up a new way of public welfare propaganda.