Research On The Status Quo And Countermeasures Of Fitness Training Institutions In Beijing Sports Fitness Market

With the establishment and improvement of China's market economy system,people's living standard has been improved obviously.Under the background of “national fitness program”,people pay more and more attention to physical exercise and gradually form the ideology of lifelong sports.The improvement of people's demand for daily sports has promoted the development of sports training market towards diversification,standardization and specialization.The implementation of the various vocational qualifications also makes people engaged in sports related work need to participate in appropriate sports training,sports training institutions only professionals can provide good guidance and services for people.Therefore,the development prospect of sports training market is very good.In this paper,the Beijing municipal sports fitness market fitness training institutions for training management research object,USES the literature material method,interview method,questionnaire survey method,mathematical statistics and logical analysis,the basic situation of fitness training institutions in Beijing and the Beijing sports fitness market management status analysis of fitness training institutions,and find the reasonable strategy.Through the research and analysis,the following conclusions are drawn: the rudiment of the training model system of Beijing fitness industry has been formed,and the major training institutions have the corresponding model elements.There are many problems in the certification of fitness training in Beijing,and there is a gap between fees,content and time.There are obvious characteristics of students and coaches in Beijing fitness training,such as students and teachers who are relatively young,and the degree is not very high.Beijing fitness training management exists many problems,including the fees charged to unity,students have different conditions,the training content arrangement is difficult to certification effect is not unified and consistent,industry training marketing idea of the problems such as lack of innovation.According to investigation and study to the Beijing fitness training management pay attention to the industry development of word of mouth,to set up the reasonable rewards and punishment system,to promote development of innovation ability and increase the clear strategy of brand development promotion,etc.In view of the research conclusion,put forward the following Suggestions: perfect the system of the fitness industry in Beijing fitness instructor training model,not a good management system,and makes the industry development lag or even be eliminated.Some fitness training in downtown Beijing requires the ability and level of knowledge to enhance the training of instructors and students.According to the results and conclusions of the survey,we hope to build a cooperative platform for training institutions and universities,and put forward a good idea for the development of fitness instructors in the fitness industry.According to the research process and thinking,the future research needs to be enlarged.It is hoped that the research of this paper will provide reference for the sports fitness training industry in Beijing and provide theoretical reference for the development of sports industry fitness training in China.