Research On The Current Market Situation Of The Commercial Fitness Clubs In Beijing

As the socialist market economy flourish, gradually improved people' s living standard , five-day work week system and the implementation of urban residents in particular the large and medium-sized urban leisure time and disposable income increased gradually, people gradually increase fitness awareness on the demand for sports entertainment services have gradually improved.Beijing commercial fitness clubs in the process of market-oriented operation, the operators of different philosophy, different from the conditions and restrictions, in the scale of operation, facilities, project management, system management and sales strategy, cards and other kinds of cards there is a price quite different. Sports and Fitness Club of commercial development still in the initial stage, therefore, various aspects of the development is still quite imperfect, as there are many policies and regulations and management aspects of the many problems.Purpose: The purpose of this study marketing economics from the perspective of the use of marketing mix theory of the four P-ho-fitness club products, prices, channels and promotions to grasp the overall situation and the analysis and evaluation. Beijing for the purpose of commercial fitness club operators to provide reference, the better to promote the development of the Beijing Municipal Health Club, as well as other cities in the development of commercial fitness clubs for reference.Methods: literature, the survey, expert interviews, and mathematical statistics.Conclusions: 1. Gallant sand fitness club's organizational structure was serrated distribution of the level of a clear, management personnel, the right to select more clear, to the success of the company operation and long-term development. 2. Gallant sand fitness club business in exercises, aerobic exercise equipment and the installation of exercise equipment and weight training area, there has been a diversification of business projects, comprehensive trend. 3. Gallant sand fitness club pricing methods used by the main demand-oriented pricing, competition-oriented pricing, differential pricing, peak and trough pricing, short-term pricing. Pricing strategy adopted by the infiltration of a pricing strategy, differential pricing strategy and psychological pricing strategy. 4. Gallant sand fitness club use direct distribution channels for distribution, fitness products directly from the provider transferred to the hands of the hands of consumers, without the involvement of an intermediary, with low prices, the use of safe, high quality. 5. Gallant sand fitness club external marketing methods mainly advertising, public relations, sales promotion and marketing of several officers. 6. Gallant sand public health club fitness advocate, multi-storey low to high school members in the structure can be sand-ho exercise fitness clubs, operating popular.