A Research On The Ascension Path Of The Discourse Power Of College Ideological And Political Education In The Era Of We-media

Along with the development of Internet technology,people just adapt to novelty and convenience brought by the computer,since the We-Media age has been quietly walked into people's horizons,the Lord as the ideological and political education in institutions of higher learning,inevitably connected with the media,the college students is one of the main groups as easy to accept new things,from the media to its common,easy to operate and highly interactive deeply attracted by the characteristics of them,even as they get the second major source of knowledge.However,because their thoughts are easily affected,and since the media has a low threshold,low credibility,and non-standard problems,it has caused the problem of the weakening of discourse power in university's ideological and political BBB.How to improve the discourse power of ideological and political education in colleges and universities has become a new topic in front of the education workers.This article through to the ideological and political education since the We-Media age say in defining the relevant concepts,according to the theory of Foucault's "power discourse",Gramsci's theory of "cultural leadership","dialogue" theory of Bakhtin and discourse as the theoretical basis of marxism.Explore the media age influence weakened form of ideological and political education in colleges and universities,including the ideological and political education discourse less attractive,loss of credibility,control and guide the power weakening.Ideological and political education from the modern information technology to the threat of discourse information superiority,the ideological and political education discourse behind the practice requirement of the new period,the diverse society ideological trend of ideological and political education,three aspects: the impact of education discourse analysis influence weakening the cause of the ideological and political education,and attempts to from educators,education objects,and education carrier three levels,explore the era to strengthen ideological and political education in the media the path of ascension.Therefore,it is a contribution to the mainstream ideology of our country to occupy the position of the media,and also to contribute to the development of the ideological and political education in colleges and universities.