Research On Marketing Strategy Of Guagua Online

With the rapid development of China’s "Internet +",people increasingly rely on tablets,computers,mobile phones and other mobile devices with their daily life,which makes major domestic education enterprises have joined the game-"Internet plus".The online English education industry in China is growing rapidly,and more and more people are adopting this model because it breaks the time and space constraints of traditional English education which solves the problem of unbalanced educational resources,in the meantime,the communication between students and teachers is more direct.Through online learning,parents and teachers can also better supervise students.Online English course content has more varieties,so students will have a stronger interest in English,which is the fundamental difference between it and traditional offline education.From the current development,online English education is the future trend,but this trend has brought opportunities and challenges to the main education industry participants.Therefore,the study of online English Education Marketing Strategies is also of great significance to the future development of English.For Aston Education Group’s online English Teaching platform “GUAGUA ONLINE”,it is important to choose the right marketing strategy according to the current market situation to have further success.Based on the marketing strategy of “GUAGUA ONLINE”,this paper introduces the development history of “GUAGUA ONLINE” and how to improve the best online education influence in online English education.This paper analyzes on the marketing strategy of “GUAGUA ONLINE” from two aspects,the development of enterprises and the satisfaction of educational information,to find out weaknesses existing in the marketing strategy and operation of “GUAGUA ONLINE”.Through SWOT analysis,this paper analyzes the existing problems of Aston’s marketing,including its current development,human resources,financial status and products,and provides a feasible plan and guidance for its Marketing Promotion.The significance of this research is that,through the research of traditional education,to understand the market demands and make the product design in line with the online education market,to come up an effective marketing promotion plan for “GUAGUA ONLINE” to improve the brand recognition and draw more customer visits,and bring more potential market opportunities.