The Research On Sports Communication In Mobile Audio Platform

Since the popularization of smart phones in the Chinese market in 2010,the mobile Internet has been moving forward with great enthusiasm,and the evolution of mobile and intelligent terminals such as mobile phones,tablets,and wearable devices has brought about various aspects of daily life of Chinese netizens.The increasingly deep impact,which indicates that the pattern of content production is changing.The emerging Internet media has broken through the time and space restrictions of traditional electronic media,and has changed the relationship between information communicators and recipients with richer and more personalized content,diverse and efficient interactive means.Communicators and receivers in the Internet environment.The relationship between the two becomes more flexible and flexible,and a lot of new communication relationships have been added,such as the relationship between platform operators and users,and the platform operation mechanism and content production methods are undergoing qualitative changes.From 2011 to now,the mobile audio field is recognized by the industry as the “blue ocean”.Today,in the development of sub-divisions,the development of the key areas,the deep content of vertical content,the layout of sports content has been the focus of the market.The content of the program is born out of traditional broadcasting,and has inherited many advantages from traditional radio stations,especially when it cooperates with 3,000 traditional radio stations to create a vertical,professional and high-quality content matrix.The important role of users in the new mode of communication makes the content of sports programs itself and the content of traditional broadcasting products essentially different.Whether in the content production process or the content itself and the interactive process,it is a major change and subversion of traditional media.With the large number of users,the mobile audio APP has entered a relatively mature stage.Due to its different development directions,positioning,and core competitiveness,it is rare to develop the content of sports programs,such as classification and opening special topics.With the further development of sports programs such as Dragonfly FM and Himalayan FM,the click rate and the listening and forwarding rate have reached an unprecedented height.Although it is not comparable to the popular comic dialogue and emotional programs,the number of paid programs and the quality content are It is not difficult to see that the vertical content is a major trend in the future development of mobile audio.Therefore,this paper attempts to use sports programs as an entry point to analyze the mobile audio APP and its content production and platform operations.Firstly,the development stage of mobile audio is subdivided and analyzed,and the changes of morphological characteristics,transmission and relationship,etc.brought by mobile audio APP in the process of Internet development are analyzed in detail.The characteristics of sports program content in the mobile audio platform and its changes and development compared with traditional audio programs and video programs.High-quality content is the goal of competing in the future of mobile audio.Dragonfly FM’s grasp of vertical content such as sports brings unparalleled unique advantages to the platform.Next,taking Dragonfly FM as a case,using case analysis method combined with literature data method to investigate the layout of sports programs by mobile audio APP,from the strategic level,the scope layer,the structure layer,the framework layer and the performance layer,from the macro level From the(platform)to the micro level(program)to understand the layout of mobile audio platforms in sports content and the investment in quality content production.Therefore,the production mechanism of the mobile audio APP and the use of the scene are analyzed,and the usage habits of the platform users are found.Compared with traditional radio stations and Internet radio stations based on the development of the Internet,the emergence of mobile audio APP is a revolution in broadcasting and Internet radio in the past,and its decentralization,mobilization,fragmentation,entertainment,etc.Features have brought about changes to the traditional broadcasting production mechanism,and the production model is more abundant.This is a major breakthrough for sports audio programs,which not only stimulates more and more sports and audio enthusiasts to start broadcasting programs,act as anchors,and boldly innovate.And try to realize the dream of “turning hobbies into economic sources” and inspire more ordinary listeners to become active participants in all aspects of program content production.