Based On SWOT Analysis Of Zhejiang Province Children's Fun Track And Field Promotion Strategy Research

Since 2009,Zhejiang province has been promoted as one of the first batch of "iaaf children's fun track and field project" for more than 10 years.From the rapid development of promotion at the beginning to the current slow cooling,what are the reasons restricting the development of Zhejiang province's children's fun track and field? This article through to in Zhejiang province in 2018 to participate in the children's interest of 21 school track and field athletes and coaches,school is responsible for leadership,children's interest in Zhejiang province track and field marketing strategy as the research object,mainly from children's interest in Zhejiang province track and field to carry out the SWOT analysis of internal optimization(strengths and weaknesses(weaknesses),the external environment opportunities(opportunities)and challenges(threats)in the four factors were analyzed,and the following conclusions and Strategy:Conclusion:1.The advantages of the promotion of children's interesting track and field in zhejiang province include: students' love for children's interesting track and field projects;Children's fun track and field project for the site requirements of low,conducive to development;Children's interesting track and field own charm characteristics;School leaders attached great importance to the project.2.Disadvantages of the promotion of children's fun track and field in zhejiang province: the equipment of children's fun track and field is easy to be damaged and the cost is high;Insufficient project investment funds;Lack of professional guidance and training;Few and single events;Insufficient publicity for children's fun track and field events.3.Opportunities for the promotion of fun track and field for children in zhejiang province include: support from relevant policy documents;The first-line physical education teachers have high recognition for this project.The power of the Internet;Parents' support for children's fun track and field.4.Challenges faced by the promotion of fun track and field for children in zhejiang province include: imperfect incentive and reward mechanism;Impact of other sports;Less integration with physical education classroom;The influence of traditional exam-oriented education.After the investigation and analysis from the above four perspectives,it is concluded that the promotion status of children's fun track and field in zhejiang province has the characteristics of both advantages and disadvantages,as well as challenges and opportunities.Therefore,zhejiang province should make good use of external opportunities,overcome internal disadvantages and better promote children's fun track and field projects.Therefore,the following promotion strategies are formulated:1.Policy support,improve the management mechanism;2.Cultivate professional talents and strengthen the faculty;3.Improve the publicity channels and optimize the publicity content;4.Strengthen the development of course resources and integrate them into physical education;5.Increase the research and development and utilization of children's interesting track and field equipment;6.Improve the level of the competition and attract public attention.