"Creative Building Blocks And Enlightenment" Online Paid Course Planning

In recent years,the rapid development of Internet information technology has greatly impacted many traditional industries.These traditional industries have to abandon the traditional old-fashioned development concept and embrace Internet thinking.It also includes the traditional education and training industry.With the rapid development of mobile Internet technology and the rapid spread of smart terminal devices,digital and mobile online learning methods have gradually been accepted.Nowadays,the scale and market size of online education are still expanding rapidly.In addition,the vast amount of information in the context of cognitive surplus allows users to generate knowledge anxiety while making difficult choices.The online knowledge payment platform that aims to eliminate the symptoms of user knowledge anxiety is highly concerned by users and capital for targeting users' self-improvement needs.The age of knowledge economy has arrived.Although in general,the future information production and sharing field will maintain a free-to-play,fee-based pattern for a long time,knowledge payment will be favored by more and more users.The willingness of users to pay for paid knowledge will be higher and higher,and the industry prospects are expected.However,in the two years of rapid development,many problems have emerged,and the knowledge-paid industry has already experienced weakness.Verticalization and segmentation are the way out for the industry of knowledge payment.Therefore,since I entered the content production team,I have worked hard to explore the knowledge needs of vertical field such as the direction of maternal and child.In the process of finding the topic of the course,we are concerned about the upsurge of building blocks education in our country in recent years.After exploring the domestic offline building blocks education,we found that there are two major market gaps.Therefore,we hope to combine the advanced foreign game education conceptswith the actual enlightenment environment in our country,and integrate the Internet thinking to develop the project of online building blocks education.Firstly,it can be more systematically and accurately guide Chinese parents and children to enhance the enlightenment effect of building blocks and plastic toys.Secondly,through the project,we can deeply explore the user's needs and enhance the willingness of knowledge-paying users to continue to use and increase the user's stickiness of the platform.Thirdly,the successful launch of the project is a more in-depth exploration and review of the parent-child vertical segmentation topic of knowledge payment,which has practical application value.I will complete this paper from the aspects of project planning basis,feasibility analysis and demonstration,course planning,implementation process,innovation,and reflection and optimization after the project goes online.