Analysis On The Operation Mode And Development Strategy Of Online Vocational Education Under The "Knowledge Payment Background"

Since 2016,the upgrading of mass consumption and the change of information acquisition methods have led to the emergence of a large number of knowledge payment platforms,such as value,rewards,and Himalayan.Knowledge payment has quickly become a vent of the Internet.increase rapidly.In this industry,different platforms have different content and forms.Naturally,their operating models also have their own characteristics around their own content,and thus form their own product output and operation chains.The explosive development of knowledge payment in recent years With the introduction of the video website membership system,digital music albums,etc.,and the market education level has gradually improved,netizens have gradually developed the habit of paying for high-quality Internet content,and at the same time,the market needs to produce more high-quality The knowledge service meets the needs of users and puts forward higher requirements.The environment of knowledge payment has gradually developed steadily.At the same time,knowledge payment,as an emerging content distribution method that relies on the Internet,also provides opportunities for development of online education platforms.This article uses three lessons as a case study.Since the three lessons were established in 2015,they are aimed at 0 to 5 years of work experience and are engaged in the product,operation,and marketing industries.They are building Internet products,Internet operations,digital marketing,and new products for them.Online courses in four categories of media to address occupational anxiety in this segment of the population.The three lessons position themselves as a new vocational university for Internet users,relying on the upsurge of paying for knowledge,drawing on the characteristics of content dissemination and payment methods,and creating a new Internet online vocational education operation model.From the end of 2015 to 2019,the three courses have successfully completed the B round of financing,and the number of users has become the leader of the online vocational education track.The work uses three courses as the research object to analyze the three courses online vocational education under the background of "knowledge payment" Operating model.The thesis is divided into five parts: the first part is the research background and significance as well as the research method and research significance;the second part analyzes the operation mode of the knowledge payment platform(including the content and payment model);Analysis of operating strategies of online vocational education companies under a paid background(product orientation and service orientation of three lessons).The fourth part is the analysis of the operating model of the three lessons.The fifth part is the operation development direction and optimization of the three lessons.