A Study On The Construction Of Self-driving Tours Camp In Yunnan Based On The Perspective Of Supply And Demand Balance

With the continuous increase of tourists' awareness of tourism autonomy,the implementation of paid vacation system and the introduction of a series of incentive policies such as free passage of expressways during holiday,China's tourism market structure and consumption patterns have also been undergoing dramatic changes.Tourism market is gradually changing to the structure of individualization,self-planning and service,personalization and specialization.Self-driving tour attracts tourists because of its sense of freedom,convenience,personality,flexibility and comfort.It is increasingly favored by the tourism market and gradually becomes an important way for people to travel.The development of self-driving tours camp and related research originated from foreign countries,and has become a highly discussed issue of theoretical research and practical operation.In recent years,it has gradually entered the research field of domestic scholars.However,domestic research on self-driving tourist camps is not systematic,especially for a series of studies on the demand,evaluation indicators and development of self-driving tourist camps.How to develop and construct a self-driving tourist camp is an urgent problem that needs to be solved from theory to reality.This paper is based on the rapid development of the self-driving tourism market and the development of the self-driving tourist camp.On the basis of the imbalance between the demand and supply of self-driving tourist camps and the theoretical guidance of the construction of self-driving tourist camps in Yunnan Province.With the literature research method,questionnaire survey method,Delphi method,fuzzy mathematics comprehensive evaluation method,analytic hierarchy process and IPA analysis method as the support,first construct the self-driving tourism camp demand feature evaluation index system model,and based on the model design questionnaire To quantify the current situation of supply and demand of self-driving tourist camps in Yunnan Province,and provide countermeasures for the development and construction of self-driving tourism camps in Yunnan Province to ensure the healthy and sustainable development of self-driving tourism.On the basis of systematic research,the following conclusions are drawn:First,according to the overall planning of high-quality tourism routes,reasonable layout of self-driving tours camps.Second,improve the base facilities of the camp and scientifically build the facilities system.Third,refine the contents of service items and improve the service standard of camps.Fourth,develop diversified tourism products based on long-term development.Fifth,link up the development of surrounding resources and build an integrated development pattern.Sixth,introduce professionals vigorously to improve the level of construction and management standardize.