Study On Supply And Demand Balance Of Shanghai Cruise Tourism Talents

Cruise tourism is a tourism tourism supplemented by the sea shore emerging marine tourism,international tourism has gradually become the most promising tourism,leisure tourism growing demand to continue to improve the scale of the market,also contributed to the international cruise market force has greatly increased.In China tourism market product diversification in the background,as a new way to travel from the west,cruise tourism has gradually been tourists preference,market size growth rate of the leading global average,has gradually become one of the characteristics of tourism products in China tourists participate in outbound tourism.The development of cruise tourism market needs more cruise tourism talent as the support,the supply and demand of cruise tourism talents is a hot topic of academia and industry,promote the balanced development of the cruise tourism talent supply and demand is an important guarantee and foundation of the cruise market stability Zhiyuan line.Through studies at home and abroad,there are many researches on the training mode of tourism talents and the balance between supply and demand of tourism talents,but there are few studies on the balance between supply and demand of international cruise tourism talents.The paper studies the first cruise tourism talents in China from the aspects of supply and demand,cruise tourism talents in China supply and supply type,supply quantity and so on to study the supply from the cruise tourism talent demand,demand quality,requirement types and other aspects of research on demand.Secondly,to study the balance of supply and demand of Shanghai cruise tourism talents,is studied mainly from the cruise tourism talents related universities training mode,curriculum setting and supply situation,carries on the demand analysis from the aspects of demand quality and demand quantity,and the Shanghai cruise tourism talents supply and demand the use of AHP-fuzzy comprehensive evaluation model for balance calculation.Then,the influencing factors of supply and demand balance of cruise tourism talents in Shanghai are studied.The evaluation index system is established from the aspects of economic development factors,tourism development factors,social development factors,residents' consumption ability factors and so on.Finally,from the government guidance,school personnel training,industry support and other aspects of some countermeasures and suggestions.Through the research that the sources of supply of cruise tourism talents in China is more diverse,from cruise colleges professional education graduates and other tourism related industries to convert to supply type covers management,cruise on board and ashore service personnel and skilled personnel and other types of talent.The number of Tourism Colleges in China is quite large,but the number of cruise related departments is relatively small,and the number of undergraduate cruise colleges is relatively small.Most of them are training Vocational Colleges of cruise crew,which makes the training of cruise management talents inadequate.China's cruise fleet is increasing.By calculating,the number of seafarers will reach 25768 in 2020,and the demand will reach 31200 in 2022,and the requirements for quality and quality of all kinds of cruise talents will also gradually improve.As the largest cruise market in China,Shanghai is also a relatively advanced area of cruise personnel training in China.It has high international progress in terms of training mode and curriculum.Through the calculation of supply and demand balance of Shanghai cruise tourism talents,the result shows that the value of supply and demand balance is 74.0277,and the balance between supply and demand is at a moderate level,which means that there is room for improvement.Through in-depth research and analysis of the factors that influence the dynamic development of supply and demand balance of Shanghai cruise tourism talents,we get three main factors,demand dynamic factor,market potential and supply power.Aiming at some problems of unbalanced development of Shanghai cruise tourism talent supply and demand,put forward the main government departments should strengthen the guidance and supervision of the ship personnel education and other measures to innovate training mode in higher level,strengthen cooperation and cruise related enterprise integration,in the industry level to establish cruise information base and other initiatives,and more effectively to promote the balanced development of Shanghai cruise tourism talent supply and demand.