The Development Dilemma And Path Choice Of Lanzhou's Universal Wushu Culture In The Context Of Symbolic Consumption

No national culture can divide history,nor completely get rid of tradition,build castles in the air,it can only regard tradition as the starting point of the future.Wushu is the cultural crystallization of the Chinese nation with a long history.General Wushu is one of the traditional excellent cultural heritage of our country,and the contemporary society has been recognized as a consumer society.Today,economic globalization,led by consumption,overthrows the traditional production-oriented social form.Consumer culture permeates all aspects of peopleundefineds social life.Consumer goods are full of manundefineds material and spiritual worlds.Martial arts industrialization is in this social level,it is the trend to adapt to the development of consumer society.Therefore,this paper will explore the development of general Wushu culture in the context of symbol consumption culture,that is,the form of "consumption-type communication",from the symbol consumption context to provide a clear direction for the hair and dissemination of general martial arts.Based on the context of symbol consumption and taking the development of Lanzhou General Wushu culture as the research object,this paper adopts the methods of literature,questionnaire,expert interview,logical analysis and so on.This paper investigates the existing situation of Lanzhou General Wushu Culture in the context of symbol consumption,and gives out questionnaires on the development of General Wushu in the martial arts academy and the development of General Wushu in the school,and makes an investigation on the current situation of Lanzhou General Wushu Culture in the context of symbol consumption.This paper investigates the development of general martial arts in the general public practitioners,interviews with different training groups,and makes an understanding of the training motivation and symbol consumption preference of different audience groups,and obtains the following research results:The development of Lanzhou General Wushu Culture is facing certain difficulties in the context of symbol consumption.On the one hand,it is manifested in the internal consumption value of General Wushu Culture,and the current audience group does not have a high level of cognition to the traditional culture,on the one hand,it is shown in the internal consumption value of General Wushu Culture.As aresult,it is difficult to form influence in the student group by the cultural symbol of General Wushu,which also makes the inheritance of General Martial Arts in a difficult position.On the other hand,it shows the external pressure of general Wushusymbol consumption.Under the background of multi-symbol consumption culture,the traditional culture symbol of general Wushu has no advantage over the diverse symbol value in the audience group,which makes the inheritance and development of general martial arts fall into a dilemma.Therefore,the development path proposed is to pay attention to the excavation and dissemination of the symbol value of the general Wushu culture,deepen the cognition of the general Wushu traditional culture,clarify its core value,and expand the symbol value of the general Wushu culture.Strengthen the cultural self-confidence of general Wushu cultural symbol consumption.So that the general martial arts in the context of symbol consumption can be better developed and spread.