Research On The News Report Framework Of2018 Pyeongchang Winter Olympics Of Tencent News Client

Tencent News Client,as an APP ranking number 1 download for comprehensive information application,,has a high level of professionalism in China's coverage of the Winter Olympics.This study selects the framework of news coverage during the 2018 Pyeongchang Winter Olympics at the Tencent News Client as the research object,mainly using the literature data method and content analysis method,through the detailed analysis of the theme frame,structure framework and discourse framework of news reports,explores the Tencent News Client advantages and development difficulties of the news report framework in the Winter Olympics,as well as the future development strategy of the Winter Olympics,o as to provide a reference for the news reports of the mobile news client in the 2022 Beijing and Zhangjiakou Winter Olympics.Research shows that in terms of the theme framework,the topic of the report is dominated by the event report and the “hot item” occupies the core of the report,whose content mainly centers on the achievement and entertainment appreciation framework.In terms of the structural framework,various visual symbols are used to display the report form.The report style is mainly communication,focusing on news and comments.The graphic structure mostly uses the main events,results and response feedback.In the aspect of the discourse framework,the news reports come from a variety of sources,and the report perspective is mostly from an international perspective.The report tends to hold a neutral attitude.In addition,Tencent News client still has some problems in the news report of the 2018 PyeongChang Winter Olympics: the coverage of the report is uneven,the report content is inconsistent with the facts;the structural stereotype is lacking,the report form and the report style are unbalanced;the discourse frame is single.The transmission of the Olympic spirit is inadequate.Therefore,Tencent News Client should start to improve the level of news coverage of the Winter Olympics from the following aspects: A comprehensive issue framework should be constructed under the theme framework,meanwhile,the professionalism of the news should be abided by;Secondly,it should allocate the structural framework rationally and innovate report form.Finally,the discourse framework should be enriched,so as to show the power of sports,and develop and expand the Olympic spirit.