The Influence Of Social Motivation On The Gaming Behavior Of Competitive Mobile Game Players

According to the international electronic game data survey and analysis website Superdata published a series of data of the global competition industry in 2017,the global E-sports market revenue reached $1 billion 500 million in2017.The report on China game industry in 1-6 months of 2017,which is jointly launched by the Chinese sound number Association,Gamma data and international data company,shows that China's game users have reached 507 million people,up3.6%,and the actual sales revenue of the Chinese game market reached 997,800 million yuan,and an increase of 26.7% over the same period.Keep growing at a high speed.The actual sales revenue of the mobile game market is 56 billion 140 million yuan RMB,up 49.8% from the same period,and the actual sales revenue of the Chinese e-game market is 35 billion 990 million yuan,up 43.2% from the same period.With the progress of technology and the reduction of cost and the improvement of national consumption level,the development of China's electronic game industry has been developing rapidly.The interaction of Internet and games has changed the way of receiving and disseminating In particular,phenomenal hand-tour "King's Glory",by the end of May,"King's Glory" registered users exceeded 200 million.May "King glory" daily active users about 54 million 128 thousand,"King glory" in the first quarter of 2017 income of 5 billion 500 million ~60 billion yuan.With the QG team defending the finals of the KPL autumn competition,the 2017 glory of the kings ended successfully.In this competition,nearly 10000 tickets were sold out in 12 minutes,and the number of people watching online saw a new high.What is the impact of video games on players? What factors trigger the generation of players' behavior and what behavioral performance do players have accordingly? Is the effect of social factors strong or weak among them? Video games,especially King Glory,are the hot spots of this "heroic alliance" in the hand-games version,and what kind of "portrait" will the social factors influence the players of King Glory build?...This research is rooted in the research fields of Journalism and communication.By using the methods of questionnaire,content analysis and focus interview,based on the investigation and content analysis,it conducts qualitative research through focus interview.Through investigation and research,the author finds that there is a non-linear relationship between social motivation and different regions,gender,income and age.Combining the intrinsic motivation in GAMS theory,identity regulation and intake regulation,and corresponding to the three dimensions of sociality in Nickyee,this paper explores the correlation of social factors setting in thispaper,and finds that P=0.389 has correlation.Further regression analysis shows that F=225.737,Sig=0.000<0.05,further verifies the causal relationship between social motivation and game behavior.The social needs of female hand players are weaker than those of male players.The older the age,the less the need for social motivation.From the average value,the average value of over 46 years old is below 3.It can be assumed that there is no need for social motivation or not to play King Glory.The basic purpose of "King's Glory" online games is no longer entertainment.From the perspective of interpersonal communication,it is to have a common topic with friends and maintain the feelings between friends through the way of games.Social motivation accounts for a large proportion,and the interpersonal communication of "cooperative mode" is the highlight.Game becomes the medium of social interaction,which is conducive to consolidating and sublimating the emotions between players."Glory of the King" has become a new platform for players' self-identification,and there are "personal heroism" and "elitism" under the interaction of players' groups.