Research On Satisfaction Of Mobile Running Software In Colleges And Universities Students Of Shenzhen

In order to understand the user satisfaction of the main mobile running software in the current market and to further analyze the difference between the functional design of mobile running software and the needs of the vast number of runners in this field,the problems and reasons of mobile running software in this field are found out.By measuring the user satisfaction of mobile running software,software designers can grasp the user satisfaction in time.And unsatisfactory reasons,analysis of the potential needs of users,in order to better carry out software design,improve the quality of software products,better guide users to scientific movement.Based on the American Satisfaction Satisfaction Model(ACSI),this paper takes mobile running software users as the research object,using the methods of Analytic Hierarchy Process(AHP)and Fuzzy Comprehensive Method,innovatively studies the construction of user satisfaction index system of mobile running software and the evaluation of user satisfaction of mobile running software.Through the construction of mobile running software user satisfaction index system,this paper evaluates the satisfaction of College Students' user groups of mobile running software in Shenzhen.The main conclusions of this study are as follows:1.This study considers that the mobile running software user satisfaction evaluation index system is mainly composed of six first-level indicators,13second-level indicators and 27 third-level indicators.Among them,six indicators are:user expectation,perceived quality,perceived value,user satisfaction,user complaints,user loyalty.2.Determine the weight of indicators at all levels by analytic hierarchy process.The weights of the first-level indicators are: perceived quality(0.3910)>user satisfaction(0.3300)>perceived value(0.1369)>user loyalty(0.0504)>user complaints(0.0474).3.The matrix model of satisfaction model is constructed by the method of fuzzy synthesis,and the comprehensive score of the satisfaction evaluation of the mobile running software college students in Shenzhen is 75.018,which shows that the overall level of user satisfaction is between "general" and "good".The ranking of satisfaction of six first-level indicators was: user complaint(37.6)< perceived quality(49.65)<user satisfaction(56.25)< user expectation(56.75)< perceived value(57.52)< user loyalty(69.4).4.The research shows that at present,the college students of mobile running software in Shenzhen have high loyalty to mobile running software,and their dependence on mobile running software during exercise is also high,and their use frequency is high.On the basis of the above research,we put forward the following suggestions:Running software design should pay attention to the increasingly diversified needs of users,and innovate users' software experience.At present,it is particularly necessaryto strengthen the functional design of providing users with appropriate running volume and scientific exercise method guidance.