| Using literature,expert interview,questionnaire,on-the-spot investigation,mathematical statistics and logic analysis and other research methods,with jiangsu marathon culture cultivation as the research object,the marathon culture classification and the basic content,basic characteristics and jiangsu marathon cultural cultivation status quo,problems and foster basic principle,influence factors,such as route choice to explore and analysis,in order to arouse the people to create the attention of sports culture,rich marathon culture research system of theory and practice,for jiangsu marathon high quality development endowed with strong vitality and competitiveness.The research results show that:(1)marathon culture can be divided into four categories:material culture,spiritual culture,institutional culture and behavioral culture.(2)the basic characteristics of marathon culture are as follows:the race culture should be experienced by the runners;the track landscape is the prominent feature of the race culture;public welfare activities are the innovative expression of the race culture;voluntary service is the unique scenery of the race culture.(3)the cultural cultivation of jiangsu marathon mainly presents the following status quo:the service of the marathon is people-oriented,the quality of workers,volunteers and spectators is constantly improved,the cultural cultivation of the marathon has received some attention,and the related theme activities are more abundant.(4)there is still a lack of integration of cultural features in track design,lack of research results on race culture,lack of awareness of marathon culture,and neglect of the development and publicity of project culture.(5)to comprehensively promote the cultivation of jiangsu marathon culture,the guiding principle,the innovative principle,the correspondence principle and the pertinence principle must be followed.(6)the main factors influencing the in-depth development of jiangsu marathon culture cultivation include awareness of event culture cultivation,research on event culture cultivation,and cultural characteristics of brand event.The way to cultivate the culture of jiangsu marathon is to strengthen the cultural construction of the event operation company and improve the service quality of the event.Pay attention to the innovation and development of competition culture;Enhance the connotation and spirit of marathon culture;Build brand marathon events;Construction of jiangsu sports culture city;To expand the channels of cultural communication;Cultivate the race culture with the spirit of marathon;Give full play to the creativity fostered by the competition culture;To strengthen the planning of marathon cultural training. |