A Study On The Competitiveness Of Chengdu Wnch Marathon Games Based On Bashu Culture

At present,the marathon movement has a wide range of influence in the world,and the number of cities in the world has been increasing every year.Although China's domestic marathon events start later than foreign countries,the annual growth rate is also very large.Each marathon in each city has its own unique culture or characteristics,and it can shape the city from a certain angle.The image of the event,but in order to stand out and continue to develop in many marathon events,it requires the competitiveness of its unique events to provide assistance.The use of competition competitiveness to promote the spread and development of events,as well as to enhance the popularity of the self to promote the corresponding city culture A certain role is the key to the overall strength of the event,and it is also an important opportunity for the event's host city to enhance its reputation and influence.This article uses the literature data method to understand the long history of the Bashu culture in detail,thus studying the construction and shaping of the Chengdu WNCH Marathon and its unique competition competitiveness.It also studies and proposes that there is a stronger practical program for the competitiveness of Chengdu WNCH Marathon events.Improve and build strategies for usability.Using the comparative analysis method to compare the Lanzhou Marathon,Zhengkai International Marathon and the well-known foreign marathons,we analyzed the competitiveness of the Chengdu Double Marathon competition and put forward the competition for the Chengdu dual legacy Marathon from the aspects of concept,history and culture.Power advice.It is hoped that in practice,in order to increase the competitiveness of its events,promote the promotion of events,and stand out in many marathon events,it will play a role in fueling the event.In addition,statistical analysis was used to conduct a statistical analysis of the number of participants in the Chengdu Marathon and the proportions distributed among the various projects in order to provide suggestions for the setting and development of events.Finally,using the field investigation method to analyze the status quo of the Chengdu WNCH Marathon,the following conclusions are drawn: 1 It is found that the events of the Chengdu WNCH Marathon are well-defined,and the objective conditions for the preparation of the competition are good;2 The course setting has its own unique culture.Sex,there is novelty,3: the establishment and promotion of the image of the race is not a special ideal.In terms of grasping the concept of the event,although Chengdu WNCH Marathon Event Management Co.,Ltd.drew on many successful experience of marathon competitions at home and abroad,it only learned comparatively superficial experience,and did not integrate the concept with its own characteristics.Really integrate into the game.In the control of the behaviors of the subject and the object,due to the mixture of the subject's behavior and the pluralism of the objects,the problem of coexistence of problems and potentials must be faced in building the image of the event.In the field of media communication and product market development,the organizers want to get the image of the competition and the competitiveness that can be sustained and developed.Based on the above conclusions,the following suggestions are made: 1Deeply excavate Bashu culture and integrate with events;2 Strengthen the strength of its own events based on the superior characteristics of Bashu culture;3 Strengthen the propaganda of culture and events.In summary,this article analyzes the multi-faceted elements of Chengdu Bashu culture and combines it with the dual-divest marathon of Chengdu to find more unique advantages,so as to expand the visibility and competitiveness of the event.